Latest News
‘Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’’ – Marketing Land
Barry Levine says, “Content recommendation service Taboola is today announcing that it has purchased site personalization and optimization platform Commerce Sciences and will make its capabilities available for free to Taboola’s customers.Backers of the optimization service, which was launched in 2012 by ex-Israeli Intelligence alumni, include... [Read more]
‘Four ways to optimise mobile copywriting for a superior UX’ – Econsultancy
Nikki Gilliland says, “In the past couple of years, it’s become more important than ever for websites to be mobile-friendly. With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.Copywriting is undoubtedly a big part... [Read more]
‘Checklist of Essential Small Business Technology in 2017’ – Small Business Trends
Paul Chaney says, “A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance.According to SMB Group’s 2015 SMB Routes to Market Study (PDF), 29 percent of all small businesses view technology as helping them to improve outcomes significantly.Keeping up with the... [Read more]
‘The Power of a Fresh Start’ – Copyblogger
Sonia Simone says, “You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer.Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us.In case... [Read more]
‘2016 in review: Insights for search marketers from Bing Ads’ – Search Engine Land
Christi Olson says, “2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.Below are some of the highlights... [Read more]
’12 Examples of Killer Email Campaigns From 2016 ‘ – MarketingProfs
Laura Forer says, “The folks at Emma made a list, checked it twice, and you were good this holiday season so here’s a peek.The email marketing software provider compiled the top 12 emails of the year sent through its platform. Among the highlighted emails:• Telluride Truffle for its innovative referral program (people are four times... [Read more]
‘7 Sales Terms Reps Should Stop Using ASAP’ – HubSpot
Michael Pici says, “In sales, your words have a huge impact. Case in point: Gordon Sinclair discovered his restaurant was losing $900,000 each year due to customers who made reservations and never showed up, so he instructed employees to change their response.They previously told guests, “Please call us if you change your plans.”Now they... [Read more]
’10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes’ – CMI
Sujan Patel says, “Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies.Digital careers are relatively new and exciting, both for employees... [Read more]
‘How 10 ecommerce sites present returns policies’ – Econsultancy
Nikki Gilliland says, “Now we’re all back in the swing of things, Thursday 5th January might seem like any other day. In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.According to research from UPS, 66% of online shoppers... [Read more]
‘Google launching free mobile site creation tool in India, will it come to North America?’ – Marketing Land
Greg Sterling says, “Google is trying to mobilize Indian small businesses. According to the Wall Street Journal, Google will introduce a free mobile-website creation tool in India this year.The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly... [Read more]
‘A comprehensive guide to SSL certificates’ – Search Engine Land
Julie Joyce says, “A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying... [Read more]
’42 Visual Content Marketing Statistics You Should Know in 2017′ – HubSpot
Jesse Mawhinney says, “At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.It’s amazing how fast things can change in 12 short months — and 2016 was certainly no exception.New Call-to-actionThis year, we’ve seen the importance of... [Read more]
