Latest News
‘Top 10 LinkedIn Errors You Can Easily Avoid (Video)’ – Small Business Trends
Matt Mansfield says, “LinkedIn (NYSE:LNKD) is the social media site to be on whether you’re selling B2B, raising funds for your startup, or looking for your next job.And, while it may take a bit of time to learn how to use all of LinkedIn and it’s many tools, it’s easy to set up a basic profile so you can start networking with others in... [Read more]
‘5 Things to Consider Before Investing in Content Technology’ – CMI
Kathy Baughman says, “CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation.According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000.A... [Read more]
‘How to Use Amazon Affiliate Marketing: A Step by Step Guide’ – Small Business Trends
Antony Maina says, “Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate.How... [Read more]
‘Seven Marketing Automation Predictions and Best-Practices for 2017’ – MarketingProfs
Tom Ryan says, “It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists.Fortunately for marketers, it was a great year for marketing automation (MA).Some of the highlights of 2016: approximately... [Read more]
‘AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats’ – Marketing Land
Ginny Marvin says, “AOL introduced a suite of new ad format programs under the umbrella name BrandBuilder at CES in Las Vegas on Thursday. The new programs — Director, Buyer and Beta — included in BrandBuilder serve as the starting point for advertisers based on their campaign goals.The Director program includes a variety of formats aimed... [Read more]
‘Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits’ – Search Engine Land
Aleyda Solis says, “Although many of us in the industry pay hundreds or even thousands for SEO software that helps to automate and simplify our everyday work, we already have one of the most handy free SEO tool sets in the market with Google Chrome’s DevTools. Built into Google Chrome, this set of web authoring and debugging tools allows us... [Read more]
‘Holiday e-commerce sales slightly exceed expectations’ – Internet Retailer
Tracy Maple says, “Online sales for the November-December period jump about 11% as totals hit a record $91.7 billion, according to Adobe. On desktops, web sales increase 11.9% to $63.1 billion, data from comScore shows.Online sales hit their targets this holiday season, with e-commerce sales increasing by double digits year over year, according... [Read more]
‘Periscope Introduces Live 360 Video’ – Small Business Trends
Antony Maina says, “Both Twitter (NYSE:TWTR) and Periscope are taking live video broadcasting to another level by introducing 360-degrees live video streams. You can now watch 360-degree live video on both platforms, but only select partners can currently broadcast 360-degree videos.How can you distinguish 360-degree video from the other broadcasts?... [Read more]
‘Are your paid search ads making the right impression?’ – Search Engine Land
Christi Olson says, “Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success.However, while I still strongly believe that ROI — not impressions,... [Read more]
’13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017′ – HubSpot
Sophia Bernazzani says, “If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.And despite what you may think, email marketing... [Read more]
‘Five examples of meaningful motion in web design’ – Econsultancy
Ben Davis says, “At the beginning of the year we take a look at current web design trends.In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It’s a concept defined by Google, as part of Material Design.I thought it would be useful to round up some examples of meaningful motion, so below are... [Read more]
’27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective’ – MOZ
Adam Feldstein says, “Another year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We’ve redoubled our efforts with the goal of building the best SEO product in the industry. We know it’s a lofty goal with so many great competitors out there, but this is... [Read more]
