The latest Digital Marketing Institute podcast is ‘Trends in Digital Marketing Jobs’.The DMI team says, “In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.”Digital Marketing Institute [...]
Archive for the 'Social Media Marketing' Category
Instagram offers various video formats, including Stories, Reels, and IGTV, each designed to engage users in different ways through short, creative, or long-form content. These formats enable brands and creators to showcase their personality, connect with audiences, and drive engagement through visually compelling storytelling.Digital Marketing Institute has published ‘A Guide to Instagram Video Formats’.Clodagh O’Brien says, “1.4 billion Instagram users are projected by 2025, according to Statista, making it the platform of choice for many creators and influencers. Using... [...]
Digital Marketing Institute has published ‘The Key Social Media Platforms – A Complete Marketing Guide’.The DMD team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch.A quality social media strategy enables brands to leverage these relationships as a real-time focus group... [...]
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions.The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’.The DMI team says, “In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They... [...]
The latest ‘Masters in Marketing’ video is titled ‘The New Way To Grow On Instagram: Algorithm Changes & Reels’.Marina Mogilko team says, “I took on the challenge of posting 3 videos a day on Instagram, and let me tell you, it was a game-changer! I wanted to see if posting more frequently would boost my reach, and boy, did it deliver results. No longer do follower numbers dictate promotion. It’s all about how your audience responds to your content. Great news for smaller accounts looking to make a name for themselves! Likes and comments? Not so much. It’s... [...]
A well-crafted social media strategy is essential for businesses to connect with their target audience, build brand awareness, and drive engagement, ultimately leading to increased sales and customer loyalty.Digital Marketing Institute is hosting a webinar ‘How to Stay Ahead in Digital Marketing, with Rand Fishkin’ on Tuesday, August 6, 2024.The DMI team says, “In this webinar, Rand Fishkin will argue that other forces are far more influential: shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and... [...]
The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’.The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your audience cringe or tune out. Say goodbye to “salesy” vibes and hello to engagement and authenticity! Let’s face it, selling on social media can be tough. Cringe-worthy ads, audience drop-offs, and those pesky algorithms that seem to hate... [...]
ChatGPT can be used in marketing to create engaging content, such as social media posts, blogs, and product descriptions, enhancing brand communication. It can also assist in customer service by answering queries and providing personalized recommendations, improving customer experience.HubSpot has published the latest episode of Marketing Against the Grain podcast ‘Use ChatGPT to 10X Your Following on LinkedIn’.The HubSpot team says, “Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination... [...]
Instagram Broadcast Channels are a feature that allows creators to send one-way messages to their followers, providing a new way to share updates, behind-the-scenes content, and exclusive information. Followers can react to messages and participate in polls, creating an interactive experience within the platform.Blogging Wizard has published ‘Instagram Broadcast Channels: The Complete Guide’.Megan Seth says, “Here are some important reasons why you should be using an Instagram Broadcast Channel:1. No need to rely on the algorithm An Instagram broadcast channel gives you guaranteed... [...]
James Renouf and partners have recently developed Instant Leads Hack, a fresh and innovative technique for generating leads, which has proven to be highly effective over the last few months. This method consistently finds over 50 quality leads daily.The technique is quite simple and straightforward, consisting of just four easy steps:➡️ First, you can effortlessly set up your system for generating leads with just a few mouse clicks➡️ This system then sifts through millions of online discussions to identify individuals urgently seeking solutions to their issues➡️ These potential... [...]