‘When Building Communities Isn’t the Best Way to Build Links’ – MOZ Blog
The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”.
John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needle—content helps me meet that demand to acquire large amounts of new linking root domains at once“.
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