This is a reminder for the SEJ webinar on July 16, 2025. AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their... [...]

AI-powered search is transforming how people find information by delivering faster, more accurate, and context-aware results. It helps users get personalized answers instead of just links, reshaping search engine experiences. MOZ has published the latest episode of the Whiteboard Friday video ‘What’s New in AI Search?’. Jo Cameron says, “This week, I’m joined by Garrett Sussman as we reflect on his highly valuable Whiteboard Friday episode: “Optimizing for AI Overviews.” This topic is more important than ever as we learn more about the impact of AI on the... [...]

Neil Patel has published a new video, ‘How To Train Google’s AI To Send You Customers’. He says, “Most people think ranking on page 1 of Google is enough to win. But in 2025, that’s not how search works anymore. In this video, I break down how Google’s AI is quietly rewriting the rules, and how you can train it to cite your brand as the trusted source. This isn’t about chasing keywords. It’s about showing up in AI Overviews, owning high-intent moments, and building authority while your competitors chase outdated SEO tactics. I’ll show you: How Google’s AI decides... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and... [...]

An SEO career in the AI era demands adaptability and a deep understanding of how search algorithms evolve with machine learning. Professionals who blend technical SEO skills with AI-powered tools will stay ahead and drive better organic growth. MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. Meghan Pahinui says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus... [...]

Ahrefs has published a new video, ‘I Challenged ChatGPT to Outsmart Me on SEO’. The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge? Along the way, you’ll see: ► How AI grades human SEO knowledge in real time ► Whether Sam gets stumped on expert-level Ahrefs-style questions ► Tactical walk-throughs of scenario-based SEO challenges ►... [...]

Excel is a powerful tool for SEO professionals to organize keywords, track rankings, and analyze large sets of site data. With custom formulas and pivot tables, it helps uncover insights that drive smarter optimization decisions. Search Engine Land contributor Veruska Anconitano has published an article featuring 10 formulas to using Excel for SEO. She says, “Better data means better content marketing, more effective keyword research, and smarter digital marketing. Think of your SEO stack like a meal you’re preparing: Dashboards are the plating: they’re polished and visually appealing,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that... [...]

AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove as they walk you... [...]

If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening. Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary... [...]