Brand entity SEO is a crucial aspect of SEO that requires marketers to target both humans and machines. The goal of SEO is to ensure that searchers discover and choose a brand. MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “Why is this important, you might ask. It’s because Google has broken away from the rigidity of ranking URLs to the flexibility to grant visibility to entities based on relationships in the Knowledge Graph. This is what connects and contextualizes all things, products, places,... [...]

Data-driven marketing is a marketing strategy that uses customer data to optimize brand communications. Search Engine Journal is hosting a webinar ‘100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Reserve your spot and learn how these proprietary insights can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. You’ll learn: How to use your conversations to unlock a goldmine of untapped insights. How you can use... [...]

SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly. Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance. He says, “In this post, I’ll cover five essential marketing concepts that not only complement but can redefine and elevate your search performance. 1. 3Cs Research 3Cs research is a foundational aspect of marketing that can be leveraged to enhance your organic strategy. It means building a deeper understanding of your company,... [...]

Blog SEO is the practice of optimizing blog content to rank higher on search engines. Quality blog content helps you achieve better SEO results. Neil Patel has published a new video ‘Are blog posts the best SEO strategy today?’. He says, “In the ever-evolving landscape of search engine optimization (SEO), one question continually arises: are blog posts the best SEO strategy today? While the answer may not be a simple yes or no, blog posts undoubtedly hold a prominent position in the arsenal of modern SEO practitioners. To understand their relevance, we need to examine the role... [...]

SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings. Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’. The DMD team says, “This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize... [...]

Programmatic SEO is a search engine optimization (SEO) strategy that involves creating and publishing a large number of web pages at once. The goal is to help a website drive more traffic and increase revenue by making relevant pages easily accessible to potential customers. Semrush has published an article explaining programmatic SEO and how to use it. The Semrush team says, “Programmatic SEO has a different approach than regular SEO. But pSEO is a legitimate way to get more traffic and conversions alongside your regular strategy. Here are some of the advantages of Programmatic SEO: Web... [...]

Ranking factors in SEO can relate to a website’s content, technical implementation, user signals, backlink profile, or any other features the search engine considers relevant. Search Engine Journal contributor Shannon Phelps has published an article featuring the ranking factors that changed in 2023. She says, “There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series... [...]

Artificial Intelligence (AI) has a significant influence on the SEO process. Some of the ways AI is impacting content SEO include changing search engine algorithms and improving keyword research and analysis. Search Engine Journal contributor Roger Montti has published an in-depth article on how AI search will impact SEO. He says, “There are multiple AI search engines that are offering new ways to search that go way beyond both Google SGE and Bing, so it’s worthwhile to review what they’re doing as well. One AI search engine that has good technology and could cause a disruption in search... [...]

Link building is a crucial component of SEO. It is a major ranking factor for search engines and increases traffic, sales, and where you land on Google’s search results. Ahrefs has published ‘Link Building for SEO: The Beginner’s Guide’ covering the basics of link building. Tim Soulo says, “In this guide, we have collected our best bits of knowledge and tried to explain all the intricacies of link building in simple terms so that you could easily put our advice to action. But before we dive in, here are just a few quick teasers insights to get things going: If you have... [...]

Google Search Central has published October 2023 Google Search News video ‘Ranking updates, structured data, and more!’ featuring John Mueller. The Google Search Central team says, “John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems, how foreign language sites are findable, future community events, and more! ” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=RfrDCM69d5I’] SEO Made Easy  [...]