BrightLocal has published a new video ‘Top Tips for SEO From the Experts at Women in Tech Fest’ from Women in Tech SEO Fest 2023. Jenny Bernarde says, “With talks around SEO and data, content, careers, and more, it was an amazing day full of knowledge and inspiration. During the day, our roving reporters took the tiny microphone to hear the big ideas from those at the event. We asked everyone to share their top tips and advice for SEO at the moment. Here’s what they had to say…” BrightLocal [...]
Archive for the 'Search Engine Marketing' Category
Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements. Schema App has published an article featuring six ways to optimize your content for Google’s Rich Results. The Schema App team says, “To become eligible for a rich result, make sure your page has the content necessary to satisfy the required Structured Data properties for the type of rich results you are targeting. Google has over 32 different types of rich results, each of which can be achieved... [...]
E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages. The Upper Ranks contributor David Farkas has published ‘The Essential E-commerce SEO Guide: Boosting Your Store for Success’. He says, “If you’re running an Ecommerce business, you’re likely aware of the crucial role that SEO plays in driving traffic and sales. However, despite its importance, SEO can be a complex and ever-evolving field that can be challenging to navigate without the right knowledge and approach. In this article, we’ll dive into... [...]
SEO is a key business priority for companies that understand its value and impact. Search Engine Land has published a new white paper ‘SEO Trends and Predictions for 2023’ featuring full data analysis and a list of trends and predictions. The SEL team says, “As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023. Today’s digital marketers need to stay current on the SEO and content marketing trends that... [...]
Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage. Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google. Levels of E-E-A-T. SEO tips for achieving E-E-A-T. E-E-A-T: What does it mean for SEO and why is it important? Trust is earned by demonstrating... [...]
Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords. He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” 1. You’re Building A Site Structure On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited. By having... [...]
A successful SEO strategy requires a lot of research and sometimes a huge investment too. Search Engine Journal has published an article featuring five steps to calculate the ROI of SEO for your marketing strategy. The SEJ team says, “When paired with up-to-date keyword research, you’ll be able to instantly learn how profitable your search optimization efforts could be! Below, we’ll walk you through how to calculate your SEO return on investment. Step 1: Download A Free ROI Of SEO Calculator Your first step is to get a customizable ROI of SEO calculator that allows you to plug in your... [...]
Search Engine Journal has published the latest episode of Search Engine Show podcast ‘Two Search Experts Discuss Blogging About SEO’ featuring Barry Schwartz and Loren Baker. Baker says, “When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape,... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘The Fundamentals of Crawling for SEO’ featuring Jes Scholz. The MOZ team says, “In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity.” MOZ [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘3 Ways to Grow Your SEO Client Accouns’ featuring Ilaria Fabri. The Rank Ranger team says, “Are you a little bit too focused on bringing in new SEO clients when it could be much easier to grow your existing accounts? That’s what we’re going to discuss today with a lady who specializes in business growth and internal team development. She has a strong data and analytics background and is currently SEO director at Reprise Digital. Welcome to the In Search SEO podcast Ilaria Fabbri. In this episode,... [...]