Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results. Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET. The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share... [...]

Video remains at the heart of your marketing. With multiple channels being used, one of the most common marketing formats is video content. Digital Marketing Depot has published ‘The Pulse on Professional Video: 2022 Trends Report’ featuring major video marketing trends for 2022. The DMD team says, “Download this video trends report to see all the findings, including: Professionally produced video is in urgent need of modernization. Technology is severely underutilized in the video process, with 59% of businesses solely relying on people resources to create and update video.... [...]

Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results. Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET. The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share... [...]

Ad-supported video (AVOD) is now becoming the hot new trend – even among SVOD services that have historically been opposed to advertising. Infillion has published a new report ‘The Consumer-Defined Future of Streaming is Here’. The Infillion team says, “In this proprietary study, we explore streaming viewer behavior, consumer perceptions relative to ad targeting, data privacy and personalization, and receptivity to new streaming features. Key findings include: 73% of consumers feel the ads they see are repetitive 67% of consumers prefer ad-supported streaming options to ad-free... [...]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

Social Media Examiner has published a new video ‘TikTok Video Engagement Success’. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner  [...]

Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs. He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would help me promote Ahrefs. People like courses – Folks like Brian Dean and Glen Allsopp were selling theirs for $500 to $2,000 a pop (and rather successfully). So a free course of comparable quality was sure to get attention. Courses... [...]

Rion Austin, Director of YouTube and video global solutions at Google has shared why advertisers should embrace a full-funnel approach to make the most of YouTube. He says, “My team and I find time and time again that to convert leads and bolster brand awareness, marketers need a media strategy that encompasses multiple objectives from the start: a YouTube full-funnel strategy. These three brands, representing three different verticals and regions, show how to take this approach. Leverage momentum from events Marketers at Nike Korea needed a media strategy that could appeal to new customers... [...]

Quality video content can help you reach your target audience through a variety of channels. Watch MarketingProfs’ new video ‘Eight Steps to Making Great Smartphone Videos’ to learn about essential planning considerations for smartphone videos. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible world, the rules of video planning and preparation have not changed—you still need to make sure you’ve got all your ducks in a row before... [...]

PLANOLY has published ‘A Social Media Manager’s Guide to Video Strategy’. The PLANOLY team says, “Snag our free downloadable video strategy guide! Here, you’ll learn the ins and outs of the most popular video platforms and how to create high-performing video content for your brand’s social channels. Plus, more on PLANOLY‘s Video Planner for TikTok.” A Social Media Manager’s Guide to Video Strategy PLANOLY  [...]