Ted Ammon says, “Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term may be by now, the fact is the phenomenon is here to stay—this in spite of blog after blog giving tips on how to beat the fear.You can use that fear to encourage sales on your ecommerce site. We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage... [...]

Corey Beale says, “Marketing automation is the very core of HubSpot’s abilities. We talk all the time about thebuyer’s journey, the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions.See, segmenting your buyer list is such a huge part of reaching each buyer at the exact point of his or her decision in the buying journey. You want to greet previous buyers... [...]

Rainmaker team says, “What is marketing automation?And how can you use it to grow both your profitability and customer satisfaction?In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:Why marketing automation does not have to be evil, difficult, or clumsyThe key ways that automation can help you build a better customer experienceHow marketing automation tools can vastly improve your business life”.Marketing Automation: How to Do (Much) More With Less‘Copyblogger’ Blog [...]

Bola Awoniyi says, “Marketing automation is hardly new. But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.In order to effectively manage lead acquisition, lead nurturing and scoring as well as triggered communications, organisations from all sectors and disciplines are seeking to maximise the opportunities Marketing Automation technology can help uncover.The latest edition of the Econsultancy Marketing Automation Buyer’s Guide, published earlier this month is a comprehensive... [...]

Verónica Maria Jarski says, “Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation.Here’s a look at the rise of marketing automation and reasons for its popularity.The first marketing automation tool was Unica in 1992.Due to faster Internet speeds in 2006, marketing automation vendors began creating Cloud-based tools.The emergence and popularity of social media also spurred email marketing vendors to build other automated marketing tools“.The... [...]

Zach Watson says, “As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex.The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more.For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of... [...]

Josh Hill says, “Even if you’ve never heard the term before, chances are you’ve experienced permission marketing.Ever subscribe to a company’s blog to receive notifications when they publish new posts?That’s permission marketing — you’re volunteering your information up to the company, giving them permission to contact you.For some marketers, this whole concept feels foreign. They’re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And at the same time, more and more marketers are looking... [...]

Andrea Johnson says, “Online chat is far more than a way to respond to customers. It’s an opportunity to optimize website content, pinpoint customer needs and even close sales, according to Brooke Beach, former Marketing Manager and current Marketing Director, Kevy.Kevy enables businesses to connect and synchronize data to cloud apps. It’s a new industry, explains Brooke, so customers inundate the company with questions. Before live chat, Kevy responded to them via email. She admits the back and forth, full mailboxes and the time it took to clarify the issue via email dragged out the support... [...]

Daniel Burstein says, “How do you move 18 to 20 segments of customers through the learning process of a complex sale? Mitch Zlotnik, President, and Seth Pauley, Vice President, both ofAudimute Acoustic Panels, used marketing automation to educate customers with content on a large buying decision.To learn the process they used to find the right marketing automation solution and agency to help create this low-touch ecommerce operation, I interviewed Mitch and Seth.“We’ve been rapidly growing for the last eight years. We’ve found a good partner selection helps you grow your business. A... [...]

Pete Prestipino says, “Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel – its awesome. For 61% of the nearly 400 respondents, email marketing remains the top target for increased investment in 2015. What’s more, a full 93% plan to maintain or increase investment in email for the 2014/2015 holiday shopping season. Marketers that participated in the survey also noted that they are increasing efforts to improve context and relevancy through the application... [...]