MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”.Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT.But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”.Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales.Here’s how to achieve similar returns on your own automated marketing efforts.1. TargetingIn the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of:A person’s roles and responsibilities.Specific business pains that need resolution.Their... [...]