The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘MarketingProfs’ is titled “Marketers Must Learn Martian (AKA, the Language of Business)”. Heather Fitzpatrick says, “In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships. Marketing professionals and their nonmarketing counterparts, particularly those who come from a financial background, suffer from a similar problem. The consequence of the dysfunctional relationships that emerge within... [...]
The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation. To find out more tasty insights from our 2013 reports, check out my round... [...]
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]
The latest article on Business Insider is titled “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become... [...]
The latest article on HubSpot blog is titled “16 Free Tools That Make Content Creation Way Easier”. Jay Acunzo says, “About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, “Meet Content Bot 3000!” The picture showed a cardboard box upside down in my desk chair back at the office, a face drawn crudely on one side with duct tape and marker. For the rest of my vacation, I received one photo a day of Content Bot trying to do various parts of my job. From writing a blog post, to brainstorming for clients,... [...]
The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare,... [...]
The latest article on Business Insider is titled “Gary Vaynerchuk’s 6 Secrets To Creating Great Social Content”. Alison Griswold says, “It’s no secret that social media can be a key ingredient to success for small businesses. But harnessing the power of social and creating engaging, shareable content is often more difficult than they expect. Author and entrepreneur Gary Vaynerchuk thinks he may have found the magic formula. And considering his 1 million followers on Twitter and 150,000 followers on Facebook, he seems to be onto something. In his new book, “Jab,... [...]
The latest article on ‘MarketingProfs’ is titled “The Marketer’s Guide to Actionable Data”. Verónica Maria Jarski says, “Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic. Unfortunately, however, many marketers struggle to use data well. Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able... [...]
The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”. Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few. If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach. Here’s what advertising legend David Ogilvy had to say... [...]