The latest article on ‘Marketing Land’ is titled “Infographic: Which Is The Most Effective Digital Marketing Channel”. Danny Sullivan says, “Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified... [...]
Archive for the '2014 Digital Marketing Trends' Category
The latest post on ‘Experian Marketing Forward’ Blog is titled “The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind”. Pamela Robertson says, “The sixth annual Digital Marketer Report came out last month and once again it’s stuffed with data, benchmarks, trends and recommendations that marketers can use to enhance their campaigns in 2014. In prepping for the report, we analyzed our own data and also conducted a global survey of marketers, learning many interesting things along the way, including: Half of those surveyed plan to integrate... [...]
The latest ‘MarketingExperiments’ blog post is titled “Digital Marketing: Stop ignoring data and start learning”. Allison Banko says, “March Madness has been one heck of a ride so far, huh? This year’s NCAA tournament is pumping out upsets left and right as Cinderella stories rise and brackets burst. But I’m a Florida Gators fan, and I have to admit, I’m liking what I’m seeing from all of the college basketball madness so far (knock on wood). After a less-than-awesome football season, I’m going to soak up an undefeated record and this No. 1 ranking as long as I can. I’m not... [...]
The latest article on ‘Marketing Land’ is titled “Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis””. Greg Sterling says, “Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of... [...]
The latest ‘Econsultancy’ blog post is titled “Improve your web conversions with the ‘LIFT’ model”. Shane Jones says, “It’s 2014. The majority of people are doing business online. It’s imperative that your company website offers the experience your target audience needs to encourage a conversion. Whatever services your business provides, your website needs to go beyond basic. Deploying a smart conversion strategy is the key to your website success. WiderFunnel created a method for identifying areas of improving conversions on your website called “the... [...]
The latest ‘Econsultancy’ blog post is titled “The UK and US digital markets: content, search, and social”. Andy Betts says, “Culture and the consumer fuel content strategy. Content strategies are the catalyst that fuel our digital, search and social efforts. In part two of this series we take a deep dive into the differences in trends, habits and resulting digital strategies across the UK and US markets“. The UK and US digital markets: content, search, and social ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The many ‘deaths’ of digital marketing”. Ashley Friedlein says, “In the last six months there has been talk of the death of digital marketing. Forrester recently mooted that digital marketing is dead and that we are now in an era of “post-digital” marketing. In his keynote address at Dmexco in Cologne last September, P&G’s global brand building officer Marc Pritchard also talked about the end of digital marketing as something separate or distinct. Indeed this is a view that Econsultancy and Marketing Week... [...]
The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”. Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing... [...]
The latest post on ‘ReadWrite’ is titled “How The Visual Web Could Achieve Its Potential”. Lauren Orsini says, “From today’s vantage point, it looks like nothing will slow the momentum of the Visual Web. Selfies, pins, memes, and other picture formats are now dominating our once text-based Web. Sites like Pinterest, Tumblr, and Instagram don’t just rule mobile; they also boast the youngest, hippest audiences coveted by marketers and startups alike. It’s no wonder that in 2013,the Visual Web became a billion-dollar trend, sparking skyrocketing valuations for the leading... [...]
The latest ‘Econsultancy’ blog post is titled “Seven ways for marketers to collaborate with IT for better customer experience”. Maria Wasing says, “Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play. However, it seems that many marketers do not have access to the data they need to improve customer experience. In our recent research, only 29% of marketers told us that they have access to any kind of data in real-time, which is essential for effective customer experience management. This... [...]