The latest article on ‘MarketingProfs’ is titled “Email Open and Click Behavior by Gender and Income”.Ayaz Nanji says, “Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.The study, which was based on data pulled from SimpleRelevance’s client email database, also found that men click more frequently in the early morning (4 AM until 9 AM) and women click more frequently in the late morning to evening (10 AM until 9 PM)“. Email Open and Click... [...]

The latest article on ‘Business 2 Community’ is titled “How To Make HubSpot And Google Analytics All-Time BFFs”.John Steele says, “Everyone knows what a playdate is: it’s an arranged friendship that always had you awkwardly sipping a juice box, sitting with a kid you never would have been friends with otherwise and counting the seconds until it was over. But the dirty little secret about those dreaded playdates was that they were likely more for your parents than for you; a chance to occupy you for a while so your parents could have some fun”. How To Make HubSpot... [...]

The latest article on HubSpot blog is titled “How to Master the Connect Call”.Danielle Herzberg says, “The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills — sorority rush, dinner party schmoozing, networking events, and even the first date.In sales, the connect is your opportunity to make that first impression on your prospect — the first time that you’re catching someone live”. How to Master the Connect Call HubSpot [...]

The latest post on ‘Mashable’ is titled “Facebook Rolls Out Embedded Posts to All Users”.Kurt Wagner says, “Facebook embedded posts are now available for everyone, not just launch partners who had access to the feature when it was first announced in July.Anyone using a third party website, including users who post to personal blogs or websites, can now embed a public Facebook post directly into their own site. Users can find the line of code needed to embed a post or video by clicking on the arrow in the post’s upper right-hand corner”. Facebook Rolls Out Embedded... [...]

The latest ‘Econsultancy’ blog post is titled “The future of SEO was PR, is it CRO now?”.Chris Bishop says, “Staying ahead of the Google curve can be a feat in itself if you spend all day analysing keyword saturation rates and anchor text diversity. All SEOs need to remember it’s important sometimes to go back to basics to see the bigger picture. Are we sculpting keywords and orchestrating anchor text to give Google-bot an easier job? No!We’re trying to make the internet a more productive and valued place, where users are able to locate worthy content easily... [...]

Jeremy Schoemaker’s latest blog post is titled “Why Google should put their money into better AdWords reps and not upsell reps”.Schoemaker says, “Now, I’m not a newbie when it comes to pay per click advertising. I’ve been doing it for years on a variety of platforms, and have a pretty good instinct when it comes to what works and what doesn’t, and when I’m not sure, that’s what A/B testing is for.That said, great AdWords reps are worth their weight in gold. If I know my AdWords rep is giving me get information, and is helping me improve my ROI, and not solely helping Google... [...]

The latest article on ‘The Forrester Blog’ is titled “Build Your B2B Brand With A Little Help From The Stars”.Sheryl Pattek says, “I was fortunate to take an extended vacation this summer to visit my daughter who is serving in the Peace Corps in Madagascar, with a stop in South Africa and Victoria Falls on the way. Although you see amazing animals while on safari, experience the incredible power of Victoria Falls, and find the undiscovered treasures of Madagascar, it was the beauty of the night that really struck me. Without city light pollution, you find yourself immersed... [...]

The latest article on ‘Business 2 Community’ is titled “Top 3 Alternatives to Google’s Keyword Research Tool”.Sam Lowe says, “Unfortunately for everyone doing keyword research, Google is taking down their Adwords Keyword Tool, which many of us have been using and loving for quite a while. It’s unclear exactly when this is happening, but as of this writing it will be “in the coming months.”Arguably one of the biggest downfalls of losing Google Adwords’ Keyword Tool is that the tool is currently the best available free tool for keyword research out there. We’ll... [...]

The latest article on ‘MarketingProfs’ is titled “Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines”.Ayaz Nanji says, “Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report.Longer subject lines resulted in lower open rates, though the effect on open rates diminished as the lengths increased.Click rates also peaked when subject lines were kept short“. Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines MarketingProfs [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]”.Ginny Marvin says, “Facebook advertising is continuing to show strong results for advertisers. That’s according toKenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics.Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with... [...]