The latest post on ‘Mashable’ is titled “Can Facebook Rewrite the Industry Standard For User Engagement?”.Kurt Wagner says, “The “monthly active users” figure has long been the industry standard for user engagement insocial media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block.When it comes to Facebook, however, monthly active users have become a mere side dish to the more relevant main course that is “daily active users.” During the company’s... [...]

The latest ‘Econsultancy’ blog post is titled “The battle for identity on the web”.Ashley Friedlein says, “As marketers we are clearly interested in who are customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural, or social, signals. But there is a battle for identity, and customer data, already under way that looks set to escalate. As the gods of the internet tear the firmament asunder we must consider... [...]

The latest article on HubSpot blog is titled “How to Embed a Facebook Post [Quick Tip]”.Corey Eridon says, “About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in”. How to Embed a Facebook Post [Quick Tip] HubSpot [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Internet Marketing Training: Develop a Stable of Offline Businesses Clamoring for Your Services”.Gail says, “Diversification. Multiple streams of income. Multiplicity.  It’s all the same thing – protection against a shriveling river of traffic. Here are 10 ways to find new offline clients and do for them what you do in your own business every day”. Internet Marketing Training: Develop a Stable of Offline Businesses Clamoring for Your Services PLR Health Wizard Blog*This blog post was submitted by Gail... [...]

The latest article on Business Insider is titled “Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns”.Marcelo Ballve says, “Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.Everyone wants earned media.Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones,... [...]

The latest article on  ‘Marketing Land’ is titled “5 Mobile Trends Marketers Need To Know About”.Aaron Strout says, “Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below).Some Key Mobile StatsBelow are some stats that marketers should pay attention to”. 5 Mobile Trends Marketers... [...]

The latest post on ‘Mashable’ is titled “Amazon Offers 25% Discount on Kindle Fire”.Lauren Indvik says, “Here’s more evidence that Amazon may soon unveil its next-generation Kindle e-reader and Kindle Fire tablet devices: All day on Thursday, Amazon will offer flash discounts on variousKindle Fire devices and accessories.Currently, Amazon is selling refurbished Kindle Fire HD tablets discounted about 30% from $169 (with 16GB of storage) and $199 (with 32GB of storage) to $119 and $149, respectively“. Amazon Offers 25% Discount on Kindle Fire Mashable.com [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization”.Vince Stuntebeck & Trevor Jones say, “As the father of exploratory data analysis John Tukey once said, “The greatest value of a picture is when it forces us to notice what we never expected to see.”That quote rings true in many aspects of business life, and especially within marketing operations. The technical, disciplined, and process-driven approach that marketing analysts attempt to drive into the marketing organization can clash with... [...]

The latest ‘Econsultancy’ blog post is titled “Pre-roll video ads: is it any wonder why we hate them?”.Chris Lake says, “Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can’t believe the number is that low (presumably the other 6% are masochists). Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service... [...]

The latest article on HubSpot blog is titled “Why Context Is the Future of Inbound”.Meghan Keaney Anderson says, “Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?”Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?””. Why Context Is the Future of Inbound HubSpot [...]