The latest article on ‘Business 2 Community’ is titled “Make Your Content Marketing Strategy Sizzle”.Jeff Bullas says, “We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Barry Feldman has some advice to pump up that boring content and drive more traffic to your site.Why?First, let’s take a brief look at why having an inspired content marketing strategy matters.1. Google now emphasizes fresh, high quality content much more in determining your ranking — which impacts the amount of organic search traffic you get”. Make... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “Marketing Operations: Pit Crew or Service Station?”.Laura Patterson says, “A Marketing Operations (Ops) function can serve as the choreographer and conductor for helping Marketing realize the expected return on investment (ROI) from investments on data, analytics, technology, processes, and talent resources.Many organizations are using their marketing ops to help the CMO run marketing like a business and to transform and maintain Marketing as a center of excellence.Organizations invest in marketing operations to help…Ensure... [...]
The latest article on ‘Marketing Land’ is titled “Google Glass Won’t Cost $299 & Won’t Be Sold at Best Buy Next Year”.Matt McGee says, “With the final stretch of 2013 staring us straight in the eyes, there’s been a lot of speculation lately about when Google will start selling Google Glass to the public, where it’ll be sold and how much it’ll cost.Google’s Chris Dale, part of the Google Glass communications team, put at least some of the speculation to rest today on Twitter. He didn’t reveal how much Glass will cost or how Google will sell it;... [...]
The latest article on HubSpot blog is titled “Google Hates Your Mobile Website (Here’s How to Fix It)”.Rosalia Cefalu says, “You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized“. Google Hates Your Mobile Website (Here’s How to Fix It) HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Style and substance: two (accessible) websites which have it all”.Simon Norris says, “My last blog for Econsultancy aimed to dispel the myth that accessible websites must compromise on aesthetics.It elicited quite a response with many readers agreeing and a number asking for examples of sites that combine both elements.Before I point you in the direction of two websites that are both highly accessible and attractively designed, it’s important to remember that beauty is in the eye of the beholder”. Style and... [...]
The latest post on ‘Mashable’ is titled “Facebook Now Gives More Control Over What You Share”.Kurt Wagner says, “Facebook announced on Thursday that the site’s two-step app permission process has been fully integrated with users worldwide. The feature, which was first announced in April, allows users to have more control over the content they share to Facebook through third-party applications.When users sign in to an app like Lyft or Words With Friends using their Facebook login credentials, they can now specify exactly what they would like to share with Facebook in... [...]
The latest article on ‘Marketing Land’ is titled “What Are You Going To Do With All Those Likes?”.Courtney Seiter says, “I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list.I’m a potential customer for all of them, and I love that social media makes it so easy for me to keep up with them.But, I’m not an actual customer... [...]
The latest article on ‘MarketingProfs’ is titled “Online Shopping Cart Abandonment Rates [Infographic]”.Ayaz Nanji says, “Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.Online shopping cart abandonment is usually attributed to unexpected shipping costs and long delivery times. However, the study found high abandonment rates across all verticals—including those where shipping/delivery is not a factor, such as travel.In fact, the average abandonment... [...]
Peter Beattieand his company, PremoPress have just released a new WordPress theme tailored for local entertainment venues, such as night clubs. arenas, pubs and theaters.WP NightClub Theme lets you: • Create events to advertise on the site and sell tickets to these events, for one location or for many locations • Create a photo gallery to publicize your events (or publicize your location as a great place to hold events) • Easily create a Staff directory and staff profiles • Built-in Testimonial pages, Upcoming event page, full-width billboard page and moreYou also are... [...]
The latest ‘Web Marketing Today’ blog post is titled “8 Tips for Using Facebook Hashtags”.Tina Kelly says, “Facebook jumped on the hashtag bandwagon in early June. Using hashtags, users can now discover content, add more context to their own posts, and attach posts to larger conversations.Clickable hashtags are popular on other social channels, such as Twitter, Pinterest, Instagram, and Tumblr. Fans and brands jumped for joy when Facebook deployed them, too. Many are calling Facebook hashtags the savior to Graph Search — which connects users with common interests — and Facebook... [...]