The latest article on HubSpot blog is titled “6 Ways to Reduce Wasted AdWords Spend”.Larry Kim says, “Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number of clicks”.6 Ways to Reduce Wasted AdWords SpendHubSpot [...]

The latest article on  ‘Marketing Land’ is titled “ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments”.Ginny Marvin says, “A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be.ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming the Internet giant is unlawfully withholding payment for traffic ActiveCast... [...]

The latest ‘Econsultancy’ blog post is titled “Why cyber security matters”.Jessica Barker says, “The world is faster, and more connected, than ever before: that pace and those networks just keep growing.As individuals, businesses and societies we are now linked in ways that would have been unimaginable just a couple of decades ago, and through these links we are sharing huge amounts of information.We are living in a knowledge economy where information has become incredibly valuable, whether that is commercial information that would enable a competitor to overtake... [...]

The latest article on ‘MarketingProfs’ is titled “SEO Strategies Every Company Needs to Master”.Verónica Maria Jarski says, “No recipe exists for creating a search engine optimization (SEO) strategy that will perfectly suit everyone’s business. However, most recipes will feature similar ingredients. So, take the best elements of the various recipes and come up with the best plan for your own customers’ taste and liking.An infographic by GoBeyond SEO provides one type of plan for developing an SEO strategy. It features seven steps.The first step is to begin with the... [...]

The latest article on ‘Business 2 Community’ is titled “5 Social Media Tips for the Holidays”.Chris Hoell says, “As we get ever closer to the holiday season, the time has come for e-commerce businesses to start launching their holiday marketing strategies. Granted it isn’t even October yet, but social media and the holidays go together like peas and carrots. Ecommerce sales during the holiday season grew 14% last year to a total of almost $43 billion in the US alone and are expected to increase another 15.1% this year. There is a huge volume of business out there if... [...]

The latest post on ‘Mashable’ is titled “Facebook Graph Search Now Lets You Find Comments, Posts”.Kurt Wagner says, “Facebook announced an update to Graph Search on Monday that will enable users to search for conversation topics within status updates, comments and posts. Some users with Graph Search can now browse Facebook for topics of interest — for example, “posts about Breaking Bad” or simply “Breaking Bad.”The update also allows users to search for posts or comments from a certain time period or location (for example, “posts by my friends... [...]

The latest article on HubSpot blog is titled “5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]”.Shannon Johnson says, “I once went to a marketing conference. I don’t remember the name of it.What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;)”.5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]HubSpot [...]

The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight II: Advertising is…Unclear”.Ryan Skinner says, “Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from the first one. And, if you want to get this curated newsletter in your inbox every other week, send me a mail.)Advertising is _______.The head of the IAB comes late to the party that is advertising’s identity crisis. In all truth, I think he’s... [...]

Shawn Collins’ latest blog post is titled “New Book on Problems and Solutions with Online Shopping from Affiliate Summit”.Collins Says, “Affiliate Summit Press, a new publishing arm of Affiliate Summit, has put out the first in a series of books aimed at the digital marketing space called Online Shopping is Broken: How to Fix It.The book is based on short essays from U.S. college students who answered the question, “What is your biggest frustration with online shopping and how would you suggest fixing it?,” in 250-500 words.The essays were part of a contest from Affiliate Summit,... [...]

The latest article on  ‘Marketing Land’ is titled “Budgeting For Email Marketing: How To Invest In The “Killer App””.Cara Olson says, “Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry, I was interested in her point of view on a question I often ponder, so I approached after her presentation and asked for it:“If email consistently has the highest conversion rate of all channels (search, social, etc.) why does it consistently receive the least amount of budget?”We... [...]