Databox, Inc. has published ‘Google Analytics 4 Migration: A Step by Step Guide’ to help you with the Google Analytics 4 migration process.Davor Štefanović says, “To help you go through the immigration process easier, we have created this helpful step-by-step guide that covers the following:Is this GA4 Migration Guide for You?How to Back Up Your Data from UAHow Long Does It Take To Switch from UA to GA4? A Step-By-Ste[ Guide to Google Analytics 4 MigrationIs this GA4 Migration Guide for You?Not everyone wants to make the switch, nor does everyone need to (at least... [...]

AMP is an open-source HTML framework developed by the AMP Open-Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. It is optimized for mobile web browsing and intended to help web pages load faster.Search Engine Journal contributor Matt G. Southern has published an article stating whether AMP is a Google ranking factor.He says, “The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results.Discussions about AMP as a ranking factor began when Google launched the technology in 2018.Why?People... [...]

Influencer marketing has been empowering businesses to reach new audiences for several years now.Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing.She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.What Is Influencer Marketing?Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.Influencers are those who have large social media followings and have the ability... [...]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change.The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping... [...]

Google Search Central has published a new video ‘Location-specific websites’ as part of #AskGooglebot featuring John Mueller.The Google team says, “Implementing geo IP redirects can be tricky, learn where to begin in this episode of AskGooglebot. John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website.” [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.Forbes contributor Jodie Cook has published an article featuring five Google Analytics 4 (GA4) insights for entrepreneurs.She says, “The new update of Google Analytics, GA4, has created exciting potential for entrepreneurs to improve how well their website converts and, therefore, the profitability of their business. Juenemann shares how the data can be applied to grow your business.1. Visualize your funnel with GA4“A funnel is a series of pages or actions your... [...]

A well-designed website helps you retain visitors for longer sessions. Website text formatting helps your visitors find the information they’re looking for by highlighting the most important content on a page.Search Engine Journal contributor Miranda Miller has published an article explaining whether text formatting can be considered a Google ranking factor.She says, “As you can see, text formatting can affect how search engines determine the most important content on a page.But, it’s unlikely that bolded content on a page will be the element that moves you above competitors in... [...]

There are several factors responsible for your site’s Google search rankings. By carefully evaluating and targeting the most important ones, you can improve your search rankings.Ahrefs contributor Joshua Hardwick has published an article featuring 10 steps to rank higher on Google.He says, “Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others.1. Choose a keywordIf you already know which keyword you want to rank higher for, skip this step. Otherwise, you need to find a page that could rank higher for its target keyword.Here’s... [...]

Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’.It covers the following:High-Level DifferencesField TranslationBasic Metrics and DimensionsEvents, Sessions and UsersSessions AdvancedEngagement Rate and Bounce RateAdvanced Metrics and DimensionsUser Entry and ExitUser Stickiness (DAU/MAU)GA4 to UA High-Level Metric ComparisonResourcesUniversal Analytics to GA4 – BigQuery Export GuideAdswerve, Inc. [...]

Search Engine Journal contributor Ruth Everett has published ‘A Guide To Google’s Knowledge Graph Search API For SEO’.She says, “Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker.Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query.The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information objects that can be uniquely defined.They enable Google to go beyond just keyword... [...]