Is Text Formatting A Google Ranking Factor?
A well-designed website helps you retain visitors for longer sessions. Website text formatting helps your visitors find the information they’re looking for by highlighting the most important content on a page.
Search Engine Journal contributor Miranda Miller has published an article explaining whether text formatting can be considered a Google ranking factor.
She says, “As you can see, text formatting can affect how search engines determine the most important content on a page.
But, it’s unlikely that bolded content on a page will be the element that moves you above competitors in search results.
Even so, proper markup will help users and search engines find the most important points of your content.
You can learn more about text-level semantics and how to appropriately use these elements in the WHATWG Community HTML Living Standard resource that Apple, Google, Mozilla, and Microsoft provide.”
Comments are closed.
