A Google Business Profile is essential for enhancing your online presence, making it easier for customers to find and engage with your business. It offers a platform for showcasing important information, customer reviews, and updates, boosting your local SEO and credibility.MOZ SEO expert Miriam Ellis has published an article answering 16 frequently asked questions related to Google Business Profile.She says, “Today, Iet’s quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario.Q: I have more than one business at the same address.... [...]

A major leak of internal Google Search ranking documentation has created a stir within the SEO community. This breach, revealing over 14,000 potential ranking factors, offers an unprecedented glimpse into the intricacies of Google’s closely guarded search ranking system.Digital Marketing Institute contributor Clark Boyd has published an article featuring 10 insights for digital marketers from the Google API documentation leak.He says, “This tantalizing glimpse behind the curtain this story has given us has implications for every marketer. We have rounded up the ten most important... [...]

UTM tagging is a method used in digital marketing to track the effectiveness of online campaigns by adding specific parameters to URLs. These tags help identify the source, medium, and campaign name, providing detailed insights into traffic sources and user behavior.MOZ has published the latest episode of the Whiteboard Friday video ‘UTM Tagging for Google Business Profile’ featuring Claire Carlile Rees.In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.MOZ [...]

Search Engine Journal has published a new ebook ‘Google Ranking Systems & Signals 2024’.The SEJ team says, “In our latest ebook, Google Ranking Systems & Signals 2024, we break down the last year in Google Search and help you navigate the complexities many sites have been struggling with.Through expert insights and analysis, we unravel the mysteries behind the recent ranking trends and explore the underlying forces driving this disruption.Topics Covered:Why Is Search Full Of Spam?What Are The Top Ranking Factors That SEO Pros Can Rely On Right Now?Where Does Your... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘4 Surprising SEO Test Results’ featuring Jandira Neto.Capper says, “A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.”MOZ [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Unlocking Google’s Secret Algorithm: A Guide to Ranking #1’.The HubSpot team says, “Kipp and Kieran dive into the future of marketing automation and how Google’s secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google’s ranking system, the influence of AI on marketing... [...]

Forget SEO, focus on influencers! Micro-influencers and authentic content are building trust and driving engagement in the age of creator-powered marketing. B2B is even getting in on the act, with creators becoming the new face of business.HubSpot contributor Kipp Bodnar has published an article featuring influencer and content trends redefining marketing in 2024.He says, “Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world.Post-SEO Content and Influencer Trends1. B2B Creators & Creator ChannelsEven before the algorithm updates, marketing channels like... [...]

Influencer marketing leverages the reach and credibility of popular personalities on social media to promote products or services to their engaged audiences. It is a powerful strategy that combines the authenticity of personal endorsements with the broad visibility of digital platforms.HubSpot has published a new video ‘Influencer Marketing is over (and what it means for you)’.The HubSpot team says, “In today’s video on hubSpot Marketing, we’re diving into the fascinating world of influencer marketing and... [...]

Google Search Central has published a new video ‘Cosmic Rays & Crawlers: When Google Search is under the weather’.The GSC team says, “How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.” [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘4 Insights From the Google Leak’ featuring Tom Capper.Capper says, “In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.”MOZ [...]