Trevor Dumbleton has been around for quite a while and is a prolific mentor and teacher. For example, he has published a Squidoo guide available on Kindle: Squidoo Success: Squidoo Lens Creation and Promotion.

Now he has published a WSO Keyword Research Without Using Expensive Tools, about a smarter way to use Google keyword information. You have probably heard stories about the misleading data Google Keyword Tool sometimes gives. Dumbleton ignores that misleading data, and uses Google differently, and as a result, he finds and targets keywords that other people often miss.

As he points out, “The thing you need to remember is that the keyword tool is actually designed to sell advertising.” So they have a bias toward “just good enough” data on searches. They don’t update the data as frequently as you would like, and it’s not as accurate as you would like. That’s why Dumbleton ignores it in his keyword research.

Instead, he uses a different Google function: the keywords that Google suggests when you are searching. This data is current, and is based on what other people are searching for, which is exactly what you need.

With this approach, he finds keywords people are searching for, but no advertiser is competing for. So he can move to page 1 in searches.

He explains how he does this in Keyword Research Without Using Expensive Tools, in 6 videos where he shows you his process. His training is easy to follow, and leaves you with a clear understanding of his method.

The keywords he finds and uses are not searched as frequently, but they can be more fruitful than more popular keywords since other marketers aren’t targeting them.

Get the whole story on how you can find more beneficial keywords by using Google, not expensive keyword tools; it’s available here: Keyword Research Without Using Expensive Tools

Sharing is caring