LinkedIn is crucial in marketing for its ability to connect businesses with a vast network of professionals, facilitating B2B engagements and lead generation. Additionally, it offers targeted advertising options that enhance brand visibility among industry-specific audiences.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘LinkedIn Written Content Strategy: From Ideas to Stories and Beyond’ featuring Michaela Alexis.This episode covers the following:Why the Written... [...]
Archive for the 'LinkedIn Marketing' Category
LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career.It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking people to contact you, visit your website, etc. Yu may be able, as some others are, to operate the entire public face of your business on LinkedIn.If you are hesitant to be blatantly commercial in your LinkedIn content, you’re not alone.... [...]
LinkedIn turns you into a magnet for qualified leads. Craft a stellar profile that showcases your expertise, then engage with relevant groups and share valuable content to build trust. Targeted outreach with personalized messages fosters connections, while utilizing LinkedIn Sales Navigator helps you laser-focus on high-potential prospects.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using LinkedIn to Increase Your Sales’ featuring Hala Taha.This episode covers... [...]
HubSpot has published a new video ‘How To Create a Professional LinkedIn Profile in 2024’.The HubSpot team says, “Long gone are the days of thinking of LinkedIn as an online resume. To truly leverage the platform’s potential, it’s important to optimize your LinkedIn profile to enhance online visibility, establish credibility, and build trust.In this video, we’ll explore the key elements of an optimized LinkedIn profile and provide tips and strategies for crafting a profile that can transform how you navigate your career and build professional relationships. It’s... [...]
A robust LinkedIn personal branding strategy involves optimizing your profile with relevant keywords and showcasing your expertise through engaging content. Cultivating meaningful connections and participating in industry discussions further solidifies your professional image and enhances networking opportunities.Copyblogger contributor Megan Mahoney has published an article featuring a LinkedIn personal branding strategy used by influencers.She says, “In this post, we’ll reveal the strategy many successful solopreneurs use to build their personal brands on LinkedIn.And the best part... [...]
LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan.The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more out of your LinkedIn activities.”https://www.youtube.com/watch?v=ccbtWJHqLN0 Social... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan.The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more out of your LinkedIn activities.”https://www.youtube.com/watch?v=ccbtWJHqLN0 Social Media Examiner [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Positioning Business Leaders for Success Using LinkedIn’ featuring Richard Bliss.The SME team says, “Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? Explore how to position leaders to take advantage of LinkedIn.”Social Media Examiner [...]
Neil Patel has published a new video ‘The LinkedIn Algorithm Changed – Here’s How To Win’.He says, “Like all social media platforms, LinkedIn is not static; it continually refines its algorithm to enhance user experience and ensure the most relevant content reaches its audience. If you’re aiming to succeed on LinkedIn, it’s crucial to understand these algorithm changes and adapt your strategy accordingly. This video delves into the latest shifts in the LinkedIn algorithm and provides actionable tips on how to thrive in this dynamic environment.”[uix_video... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Leveraging the LinkedIn Algorithm for Maximum Exposure’ featuring Richard Van Der Blom.The SME team says, “Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? Discover how to take advantage of the LinkedIn algorithm to maximize your exposure.”[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=XxAdy6YthV0′]Social... [...]