Tim Peterson says, “After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes.According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook made to mobile Pages last year, such as buttons displayed more prominently atop the page that people can click on to open a business’s app or shop on its site.A Facebook spokesperson confirmed the test in an email on Tuesday.“We’re... [...]

Luke Maguire and Anthony Morrison have been studying Facebook and its potential for creating a dramatic improvement in marketing success.It’s a fact: Not all social media traffic is created equal. At the top of the pyramid is Facebook. And its dominance is growing.For example, Facebook is going after YouTube’s worldwide video domination. Facebook wants to knock YouTube off its throne with the new Facebook Live video service..Recently, Facebook announced FB Live. And in the days since, it has become the world’s fastest growing video streaming platform.It gets even better for marketers.... [...]

Meghan Keaney Anderson says, “Back in April, Mark Zuckerberg announced the launch of Facebook’s Messenger Platform — a new service that enables businesses of all sizes to build custom bots in Messenger.In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses.Why all the ardor? For starters, Facebook Messenger already has about 900 million monthly active users worldwide. Not registrants. Not people who got forced to download... [...]

Patricio Robles says, “In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.As detailed on his blog, Seitz stumbled onto this subject after noticing a provactive ad related to professional hockey player Sidney Crosby”.Is Facebook doing enough to prevent fraudulent ads?Econsultancy [...]

Lindsay Kolowich says, “Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into... [...]

Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago.That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay.To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content.Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will... [...]

Ayaz Nanji says, “Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts.Only 2.4% of all Facebook interactions with posts are reactions, the analysis found.The remaining 97.6% of interactions are likes (76.4%), shares (14%), and comments (7.2%)”.Do People Use Facebook’s Reactions Feature?MarketingProfs [...]

Tim Peterson says, “Facebook is getting even closer to a human-level understanding of what people are saying.Facebook has developed DeepText, a new way to parse text using artificial intelligence processes that’s quicker at picking up new languages and slang than traditional approaches. In a company blog post published on Wednesday, three members of the company’s applied machine learning team — Ahmad Abdulkader, Aparna Lakshmiratan and Joy Zhang — announced the technology that’s already being used across Facebook and Facebook Messenger.DeepText is able to churn through “several... [...]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content... [...]

Greg Sterling says, “Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network.Audience Network targeting was limited to Facebook users, however. While that’s a massive audience, it’s still not everyone. Today, the company is announcing that it has expanded targeting available on the Audience Network to all users, whether or not they’re on Facebook.All... [...]