Now marketers don’t have to waste time prospecting among vast populations of people who will never by your products. Facebook has the people who want your product, and has the data on those people that lets you separate the good prospects from those who will never buy.Janes Renouf’s FB Fahrenheit is an application that is completely compliant with Facebook’s terms of use. If a marketer uses it responsibly, there should never be an issue that would get the account banned.But with all this safety comes great power, too. You can use it to:• Do competitive research on what other... [...]

The latest post on ‘Mashable’ is titled “New COPPA Rules Will Allow Facebook to Advertise to Children”.Alex Fitzpatrick says, “The Children’s Online Privacy Protection Act, or COPPA, is the set of rules protecting the privacy of all Internet users younger than 13. COPPA’s rules have mostly stayed the same since 2000, but the Internet has evolved significantly since then — the rise of the social and mobile web, for instance, largely occurred after COPPA was first written.The agency repsonsible for enforcing COPPA, the Federal Trade Commission, has acknowledged... [...]

The latest post on ‘Mashable’ is titled “Why It’s Time to Get Excited About Digital Advertising”.Adam Ostrow says, “It would be easy to be bearish on the monetization prospects of social media. The lackluster performance of high profile IPOs has created a wave of negative headlines that has much of Wall Street (and Main Street) convinced that the space is a lot of hype, and maybe even the second coming of the dotcom bubble.But those headlines ignore most of the key trends we see happening right now across the social media space and here at Mashable”.Why It’s... [...]

The latest post on ‘Mashable’ is titled “How Red Bull Takes Content Marketing to the Extreme”.James O’Brien says, “The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it’s sandwiched between “Audio” and “Games.” There it is, the fifth one: “JUST EPIC.”In a sense, the channel embodies Red Bull’s entire marketing approach. You want to click it. Youhave to see what it is. What is this epic stuff?!”.How Red Bull Takes Content Marketing to the ExtremeMashable.com [...]

The latest post on ‘Mashable’ is titled “Google+ Testing Social Sharing Bar”.Samantha Murphy says, “Google is testing a social side bar on certain websites, allowing users to chat directly on the page and opening up the stage for a bigger advertising stream.TVGuide.com is among the first websites to tout the new social bar, according to TheNextWeb. Notifications and sharing options — such as posting to Google+ — are positioned to the right, while the left is dedicated to page content.The news comes just six months after Google acquired social platform Meebo,... [...]

The latest post on ‘Mashable’ is titled “Mashable SmartBash Is Coming to CES in Las Vegas”.Jennifer Diamond says, “It’s that time of the year when nearly everyone you know in tech unites together in one of the most exciting cities of the world: Las Vegas.Once again, Mashable is returning to CES, and this time we’re hosting the Mashable SmartBash, presented by LG Electronics. On Jan. 8, we’ll bring together the digital community from the biggest technology and consumer electronic brands to offer a smart evening of music and networking. Along for the ride... [...]

The latest post on ‘Mashable’ is titled “Facebook Reportedly Planning to Run Video Ads in Its News Feed”.Todd Wasserman says, “In a move sure to annoy some users but potentially please investors, Facebook is planning to introduce video ads in the first half of next year, according to report.Citing “several industry executives,” Advertising Age reports that “by April at the latest,” advertisers will be able to target video ads in users’ News Feeds on desktop and mobile. The length of such videos would cap at 15 seconds as opposed to the standard... [...]

The latest post on ‘Mashable’ is titled “Why Entrepreneurs Are Competing for $37 From This Startup Incubator”.Seth Fiegerman says, “The most talked-about new startup fund offers less money to entrepreneurs than many parents give their kids for an allowance.Maciej Ceglowski, founder and CEO of the social bookmarking website Pinboard, announced a new startup incubator last week called the Pinboard Investment Co-Prosperity Cloud, which promises to give six successful applicants a whopping $37 to develop their ideas”.Why Entrepreneurs Are Competing for $37 From This Startup... [...]

The latest post on ‘Mashable’ is titled “Will Sliding Images Make Captcha Less Annoying?”.Rachel Metz says, “Those squiggly jumbled letters and numbers that you’re often forced to type on a web page to prove you’re a human and not a spam-spewing computer are a frustrating part of life online. Some of these puzzles are so tricky that you might fail a couple of times before getting them right. You might even give up and leave the page instead of completing a purchase or signing up for a new online account”.Will Sliding Images Make Captcha Less Annoying?Mashable.com [...]

The latest post on ‘Mashable’ is titled “Boost Your Wi-Fi Signal With a Beer Can”.Matt Silverman says, “Weak Wi-Fi is a fate worse than death.Not really, but it’s pretty annoying. Thick walls and metal objects can mean the difference between streaming Netflix and ’90s dial-up.Fortunately, our friends at Hack College have illustrated a way to make use of all the empty beer cans piling up around your bed. The technique as been tested with positive results”.Boost Your Wi-Fi Signal With a Beer CanMashable.com [...]