The latest post on ‘Mashable’ is titled “The 5 Hot Advertising Trends of 2012”.Todd Wasserman says, “Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That’s because Marshall McLuhan was right: The medium has more of an influence than the content it conveys.This year’s list of top advertising trends is mostly about the shifting ways that consumers experience content and how publishers hope to harness those experiences. Some see it as a chance to reboot the digital advertising model. Others view... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “Bing’s Social Sidebar Gets a Facelift”.Emily Price says, “Bing rolled out a new design for its social sidebar feature Tuesday, an update it hopes will make finding friends relevant to your search easier to do based on what those people have shared on the web.“At Bing, we realize that sometimes the most useful information doesn’t come from ten blue links,” the Bing Team posted on its official blog. “By bringing together knowledge from social networks with traditional web results, Bing is the only engine that saves you time... [...]
The latest post on ‘Mashable’ is titled “New Chrome Extension Lets You Save Web Content to Google Drive”.Stan Schroeder says, “Google has launched a new extension for Chrome called “Save to Drive,” enabling users to save web content to their Google Drive.After installing the extension, users will get an additional icon in Chrome, letting them save an image, an entire page or an image of the visible page to your Drive.Users can also save the HTML source code of a webpage or a complete webpage in web archive (.mht) format. Finally, they can simply right click... [...]
The latest post on ‘Mashable’ is titled “Is Twitter Working on Its Own Version of Facebook’s Open Graph?”.Todd Wasserman says, “Twitter will ratchet up its competition with Facebook in the coming weeks by unveiling its own version of Facebook’s Open Graph for mobile app developers, according to a source.The company is in the process of getting feedback about the initiative, which will roll out “in the next couple of weeks,” according to the source, who was briefed by Twitter. The context of the discussion was “evangelizing best practices to leverage... [...]
The latest post on ‘Mashable’ is titled “Advertising on LinkedIn: Your Guide for 2013”.Lisa Raehsler says, “LinkedIn Advertising allows access to millions of users who drive business decisions. According to the company, as of Sept. 30, 2012, it operates the world’s largest professional network on the Internet with more than 187 million members in more than 200 countries and territories. LinkedIn also claims four out of five members drive business decisions.However, advertisers using the self-serve advertising platform have reported having issues with low leads and low... [...]
The latest post on ‘Mashable’ is titled “Why 2013 Is the Year of Responsive Web Design”.Pete Cashmore says, “You may have noticed that Mashable got a new look recently. The design seems wider than usual, and when you shrink your browser, the content resizes to fit.The aim here isn’t merely prettiness or technical trickery, however: Media companies like ours are seeing a major shift in the consumption habits of their audiences”.Why 2013 Is the Year of Responsive Web DesignMashable.com [...]
The latest post on ‘Mashable’ is titled “Hands On With Twitter’s New Photo Filters”.Christiana Warren says, “Twitter announced it was adding photo filters to its iOS and Android apps Monday. Twitter added its own image hosting service back in 2011 and over the last 18 months has become progressively more interested in images. Reports of Twitter photo filters first surfaced in November with the understanding that Twitter wanted to compete against Instagram. To do so, Twitter decided to team-up with Aviary to offer its own filters and cropping options”.Hands On With... [...]
The latest post on ‘Mashable’ is titled “How a Simple Gmail Outage Crashed Google Chrome”.Pete Pachal says, “Gmail went down yesterday for a relatively short period of time — service was intermittent for about an hour (compare that to the extended outage of 2009). However, this outage had an unexpected complication: It also caused the Google Chrome browser to crash.On the surface, that appears very odd: Gmail is a service, but Chrome is an app. Sure, they’re both Google products, but they do different things — why would a hiccup in one affect the other?”.How... [...]
The latest post on ‘Mashable’ is titled “Mashable Announces the 2012 Innovation Index Winners”.Lauren Drell says, “In the tech space, one year is a long time — companies emerge, others get acquired, some pivot, a few close shop. New gadgets are released to replace yesterday’s cutting-edge devices, and startups dream up gizmos and apps we never knew we wanted or needed til we laid our hands on them.At Mashable, we’re embedded in the digital and tech sphere all day, every day. So we thought it appropriate to step back and admire some of the best innovations... [...]
The latest post on ‘Mashable’ is titled “How Online Dead Ends Can Derail Sales”.The BusinessNewsDaily team says, “Online retailers anticipate a record $43.4 billion payday from the holiday sales season. But a new study indicates that they may be leaving plenty of consumer cash on the table. The Grinch in this tale are dead ends in the purchasing process that litter the online aisles with abandoned shopping carts.Online sales would be significantly greater if online shoppers had easier access to customer service assistance when they need it, according to a national consumer... [...]