Econsultancy is hosting a webinar on ‘SEO: Trends, Data and Best Practice’ on Wednesday, January 31, 2018. This webinar will highlight key trends and issues around SEO that SEO practitioners need to think about going into 2018.The Econsultancy team says, “Econsultancy’s Trends Webinar for January 2018 looks at some of the key trends around SEO emerging for 2018 and insights from key experts. This insight will come from Econsultancy’s own research and best practice guides, along with collated third-party data and statistics.The webinar will be hosted by Lynette Saunders,... [...]
Archive for the 'SEO Tips' Category
Search engine optimization is of utmost importance to grow your business today. The new year is hear and if you are still in the planning phase for your SEO activities, Forbes contributor Jayson DeMers has shared some useful tips.DeMers says, “that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming year.The purpose of this guide is to help you understand... [...]
The mobile-first wave has lead the search engines to consider your site’s mobile version for their index. So certainly it is brining a huge impact on your search engine optimization efforts.MOZ columnist Bridget Randolph has shared an article focusing on mobile-first indexing and its impact on SEO.On how you should treat mobile-first indexing, Randolph says, “The first thing to know is that there’s no need to panic. So far this change is only in the very earliest stages of testing, and is being rolled out very gradually only to websites which Google considers to be “ready”... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How to Rank in 2018: The SEO Checklist’.The MOZ team says, “It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too”.How to Rank in 2018: The SEO ChecklistMOZ [...]
Content Marketing Institute is hosting a webinar on ‘2018 Content & SEO Predictions’ on Wednesday, January 10 at 2.00 pm EDT. The webinar will offer a glimpse on the upcoming content marketing and SEO trends.CMI team says, “2018 has challenges ahead: leading your team, your organization, and the industry to ever greater heights, adding more value to customers’ lives. Content & SEO are constantly changing, and if you’re planning to have a killer 2018, it never hurts to cultivate a little foresight.On January 10th at 2PM, join Robert Rose, Seth Besmertnik, and Wil... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘3 Creative Ways to Give Your Content Efforts a Boost’.The MOZ team says, “We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts”.3 Creative Ways to Give Your Content Efforts a BoostMOZ [...]
Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone.If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff.Knauss says, “As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility... [...]
Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search.This guide provides a complete overview of the basics of SEO according to the Google best practices.The following are the contents of the guide:Getting startedHelp Google find your contentTell Google which pages shouldn’t be crawledHelp Google (and users) understand your contentManage your appearance in Google Search resultsOrganize your site hierarchyOptimize your contentOptimize your imagesMake your site mobile-friendlyPromote... [...]
The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online.Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018.says, “I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand... [...]
Most SEO’s know what meta description is. Meta description is a character snippet that summarizes a page’s content. Search engines show the meta description in search results when the searched for phrase is contained in the description.The length of meta description is 160 characters.To help marketers win at search engine marketing in the coming year, MOZ columnist Dr. Peter J. Meyers has shared an article with tips and tricks on how to handle meta description in 2018.On the questions ‘do metas even matter?’, Meyers says, “Before we reveal the new limit, here’s... [...]