The mobile-first wave has lead the search engines to consider your site’s mobile version for their index. So certainly it is brining a huge impact on your search engine optimization efforts.

MOZ columnist Bridget Randolph has shared an article focusing on mobile-first indexing and its impact on SEO.

On how you should treat mobile-first indexing, Randolph says, “The first thing to know is that there’s no need to panic. So far this change is only in the very earliest stages of testing, and is being rolled out very gradually only to websites which Google considers to be “ready” enough for this change to have a minimal impact.

According to Google’s own latest guidance on the topic, if your website is responsive or otherwise identical in its desktop and mobile versions, you may not have to do anything differently (assuming you’re happy with your current rankings!).

That said, even with a totally responsive site, you’ll want to ensure that mobile page speed and load time are prioritized and that images and other (potentially) dynamic elements are optimized correctly for the mobile experience. Note that with mobile-first indexing, content which is collapsed or hidden in tabs, etc. due to space limitations will not be treated differently than visible content (as it may have been previously), since this type of screen real estate management is actually a mobile best practice”.

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

MOZ


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