MOZ has published a new guide, ‘How to Make Every Click Count with Search Experience Optimization’.Celeste Gonzalez says, “SEO feels broken right now. Zero-click searches are exploding. GEO is reshaping search. Clicks are declining across the board.Here’s the truth: we can’t control the SERP chaos, but we can control what happens after someone clicks.That’s where Search Experience Optimization (SXO) comes in. Stop obsessing over traffic you’re losing and start maximizing the traffic you’re getting. Because the real question... [...]
Archive for the 'Search Engine Marketing' Category
LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.The SEL team says, “ChatGPT,... [...]
MarTech has published a new video, ‘The CMO who blew up her company’s website’.It covers the following:Meet Danika Wong & Satisfi LabsWhat Danika did to her company’s website and whyHow has the new site been received?Are there new metrics for a chat-powered website?Let’s talk about vertical-specific AIHow will we be viewing websites one year from now?What’s next for agentic AI?MarTech [...]
Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.How Is Website Authority Score Calculated?Semrush’’s Authority... [...]
Vibe Coding SEO tools blend AI, intuition, and rapid experimentation to help marketers optimize content without rigid workflows or technical complexity. They enable creators to stay in a creative flow while improving search visibility through real-time suggestions, automation, and smart insights.MOZ has published the latest episode of the Whiteboard Friday video ‘Vibe Coding Your Own SEO Tools’ featuring Gus Pelogia.The MOZ team says, “Ready to learn how to “vibe code” custom SEO tools using ChatGPT and... [...]
SEO strategies for 2026 will focus on optimizing for AI-driven search engines, voice queries, and user intent rather than just keywords. Success will depend on content relevance, structured data, and experience-focused site design.The latest ‘Exposure Ninja’ video is titled ‘The Best SEO Strategies for 2026’.This video covers the following:• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO, AIO, GEO, your site, & third-party support to optimize for LLMs’.The GSC team says, “In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, “domain scores,”... [...]
Duplicate content can dilute SEO performance by confusing search engines about which version of a page to rank, leading to lower visibility and split authority. Proper canonical tags, redirects, and original content creation help maintain ranking strength and improve search clarity.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content ‘ featuring Meghan Pahinui.The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find... [...]
Getting cited in AI Overviews is crucial for maintaining visibility as users increasingly rely on AI-generated answers instead of traditional search results. Being cited signals authority and trust, helping brands drive credibility, traffic, and influence in an AI-first search ecosystem.Search Engine Land has published a new video, ‘5 Ways to Get Cited in AI Overviews (Most SEOs Miss These)’.It covers the following:A blueprint... [...]
ChatGPT and AI Overviews are reshaping SEO by shifting visibility from blue links to AI-generated answers that prioritize context, authority, and structured information. SEO strategies increasingly focus on being cited and referenced by AI systems, not just ranking on traditional search result pages.Search Engine Land has published a new video, ‘How to Get Cited in ChatGPT & AI Overviews (5 SEO Tactics That Actually Work)’.The SEL team says,... [...]