Courtney Eckerle says, “With a change in focus from B2B to retail, Custom Service Hardware decided to implement its first automated email campaigns — a cart abandonment campaign, a welcome campaign and a post-purchase series.Through these steps toward automation, the team wanted to focus on customer-centric sends and recoup revenue that previously was being left on the table“.Email Marketing: First-time cart abandonment campaign drives a conversion rate 1,858% higher than weekly sendMarketingSherpa [...]

Erin Hogg says, “”What our company is about is … when you’re a few miles out on that trail in the hot dusty trails of summer, and then you take that drink of water out of your Hydro Flask, and those ice chunks hit your lips, it just gives you that refreshing moment,” explained Lucas Alberg, Marketing Manager, Hydro Flask.Hydro Flask was looking for a creative way to reach potential customers. Utilizing a mobile radio app with ads for product discounts and contests, the company aimed to reach its audience at the right time with the right message“.Brand Awareness:... [...]

David Kirkpatrick says, “Customer testimonials can act as very powerful marketing content and messaging. This case study takes a look at an ongoing webcast program at SAP that features customers telling their success stories using the SAP HANA memory technology.This article covers how SAP chose its webcast vendor, how it ensures webcast presenters are prepared and its protocol for archiving the webcasts once they have been executed. Find out how in 2013, SAP turned 710 webcast attendees into $100 million in revenue influence“.Customer-centric Marketing: SAP drives $100 million in... [...]

Erin Hogg says, “A major challenge in content marketing is not just creating and delivering valuable content, but also determining how that content is shared. Company Folders built a blog of rich and useful information targeted at its intended audience — prospects with a graphic design background — and shared it via PPC ads and Twitter.When the blog was not garnering the engagement it should, the company determined the content wasn’t lacking; it was the blog promotion. Learn how the company shifted to using Facebook Promoted Posts for sharing blog content and achieved more than 2,000... [...]

David Kirkpatrick says, “Among the positive benefits of inbound marketing is the ability to track visitors and interactions on the website, through the content marketing channel and on social media platforms. A challenge is making sure all that data is more signal and less noise.UrbanBound, a B2B relocation management software company, realized that everything was tracked, but the metrics were too broad to provide any useful information for improving future marketing efforts. The team shifted its focus, and through content-rich campaigns and inbound marketing, the team increased leads 35%“.Content... [...]

Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform.Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience through dynamic ticket pricing. Read how the team accomplished their goal of bringing in a new generation of fans and achieved a 630% ROI from the effort“.Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket... [...]

David Kirkpatrick says, “Lead generation is something that B2B marketers probably think about every day. The challenge is producing high-quality leads and getting the most for your lead gen buck.This case study explores a process developed by CloudEndure’s Vice President of Marketing and put into practice at the technology startup. The entire campaign includes a deep dive into prospects’ websites, a content piece based on that analysis and structured as a report, and finally, a personalized email, which not only achieved a 58% open rate, but also helped generate high-quality... [...]

Courtney Eckerle says, “Family-owned goods store Hesselson’s was looking to adapt and grow with its customers, so it decided to branch out beyond its traditional advertising and experiment with social media.See how a three-week Facebook coupon campaign generated over $5,500 in store sales and increased the online-to-offline conversion rate by 23%“.Social Media Marketing: Small sporting goods store sees 1,100% ROI increase with Facebook couponMarketingSherpa [...]

Courtney Eckerle says, “When the marketing team at DaVita Kidney Care started taking notice of symbols popping up in the subject lines of their personal inboxes, they began questioning whether or not these symbols could be implemented in their own email program.Read on to find out how the team set out to integrate this new and off-beat tactic into their testing and how they discovered for themselves whether or not this strategy provided any results from their consumers“.Email Marketing: Cold testing subject line symbols leads to increased open rates for health care companyMarketingSherpa [...]

Allison Banko says, “There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective students’ enrollments. For today’s digitally savvy youth, school websites must be on their “A” game.“For the vast majority of institutions, it’s your No. 1 communication tool,” said Molly Honan, Associate Vice President of Marketing and Communications, Emmanuel College.Learn how Emmanuel College’s team collaborated with students and faculty to fuel a website redesign that upped campus... [...]