Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform.

Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience through dynamic ticket pricing. Read how the team accomplished their goal of bringing in a new generation of fans and achieved a 630% ROI from the effort“.

Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket pricing

MarketingSherpa

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