The Email Sequence That Earned Us $100,000 in 30 Days [HubSpot Study]
An email sequence is a series of emails that is sent automatically to a prospect, user, or customer using automation software. The emails are sent based on predetermined criteria such as a time delay or action being met.
HubSpot contributor Matthew Scott has published a study titled ‘The Email Sequence That Earned Us $100,000 in 30 Days’.
He says, “The situations in which you’d use one, and how long a sequence can/should last, let’s talk about how to put one in place:
1. Determine the sequence’s purpose.
Generally, most email sequences (especially those created in a sales context) have the broader goal of earning new business. However, there are many ways of going about “earning new business,” and context matters for delivering the right message at the right time. Honing in on your reasons will help as you structure your automation logic, craft your emails, and measure success.
For example, let’s say you want to build a straightforward follow-up sequence designed to convert a conversation into a demo. In this case, success would mean the prospect booking a meeting through your scheduling software.
Alternatively, you might want an automated nurturing campaign to trigger after they download an ebook or content offer.”
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