Anand Srinivasan says, “With dozens of marketing platforms to choose from, many small businesses have trouble apportioning the right share of the marketing budget to each different strategies. Add to this the challenge of customizing these channels to suit your own individual business needs, and it becomes a scenario where you may have to test these various channels yourself to identify what works and what doesn’t.

And that takes a lot of effort.

However, knowing the marketing channels that give other businesses their highest conversion rate is a good starting point to benchmark your own results and thus identify areas of improvement. We asked different small business owners to share their conversion rates on their most effective channels. Here’s what they say“.

Conversion Rates for the Most Popular Marketing Channels

‘Entrepreneur’ Blog

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