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Wednesday, June 3, 2020

Archive for the 'Conversion Rate Optimization' Category

‘Give product reviews a face to increase your conversion rate’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Give product reviews a face to increase your conversion rate”. David Shaw says, “It’s been proved many times over in A/B tests that I’ve been involved in that reviews on product pages increase the add-to-basket conversion rate. This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person’s face, alongside the review. If you are not familiar with the process of adding meta-data to your reviews then you should take... [...]

‘How trust signals can double your conversions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How trust signals can double your conversions”. Jan Vels Jensen says, “The role customer reviews are playing on the conversion landscape is increasing significantly, with more shoppers looking to friends and peers for guidance on purchasing decisions.  However, reviews are just one factor, and there are other ways to reassure your customers that they are safe when shopping with you“. How trust signals can double your conversions ‘Econsultancy’ Blog  [...]

‘Less is More: Maximize conversion by removing website distractions’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”. Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal. In this MarketingExperiments Blog post, we’ll review a recent test from one of MECLABS’ online retail Research Partners and how the team was able to achieve a 10% lift in checkout... [...]

‘3 keys to optimize your programmatic ad buys’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “3 keys to optimize your programmatic ad buys”. Tom Manvydas says, “Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth. Part of the problem is that the role of the technology platform in the media-buying process is often misunderstood. While many marketers use third-party platforms for programmatic media buying – bid on the right impression, at the right time, place and price – the objectives of their ad campaigns... [...]

‘How small copywriting changes can lead to big increases in conversions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How small copywriting changes can lead to big increases in conversions”. David Moth says, “It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience. But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue. As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions,... [...]

‘Value Proposition: 3 steps for laying your value prop testing groundwork’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”. Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints. It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products,... [...]

‘Conversion Rate Optimization: 3 takeaways from 2013’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 takeaways from 2013”. John Tackett says, “As of tomorrow, 2013 is officially a wrap. I’m not ready to start singing “Auld Lang Syne” just yet though. Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before”. Conversion Rate Optimization: 3 takeaways from 2013 MarketingExperiments Blog  [...]