Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Driving Predictable Recurring Revenue With Customer Led Growth’ featuring Georgiana Laudi.It covers the following:How Does Customer-Led Growth Help MarketersWhat Are the Foundations of Customer-Led MarketingHow to Understand Your Customer: The Job-to-Be-Done Framework and Switch InterviewsHow Create a Customer-Led Experience Map: Customer Journey Phases and MilestonesHow to Audit Your Customer-Led Experience: Secret Shopping.Social... [...]

AI Search is transforming how users discover information by understanding intent, context, and natural language more accurately than traditional keyword searches. In response, SEO strategies must now focus on high-quality, conversational, and semantically rich content to align with AI-driven search algorithms.The latest ‘Exposure Ninja’ video is titled ‘Why “AI Search is Just SEO” is a Dangerous Lie’.This video covers the following:The three pieces of indisputable proof that AI Search Optimisation operates by completely different... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘This Ai Agent Turns 1 Image Into A 30 Second Commercial’.The HubSpot team says, “This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge... [...]

Content Marketing Institute has published a new video, ‘An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation’.The CMI team says, “Microsoft pulled the AI slot machine for an Ottawa travel guide. It spun out many articles, but none worse than the one recommending a food bank as a stop for vacationers. “This is a perfect example of how AI can generate text but be completely unaware of context. It’ll summarize and suggest things, but fundamentally, it doesn’t understand that a food bank isn’t an appropriate destination for... [...]

YouTube is a powerful platform for marketing, allowing brands to reach global audiences through engaging video content. It also offers creators and businesses opportunities to earn online through ads, sponsorships, and product promotions.Neil Patel has published a new video, ‘The YouTube Update That Changes Everything’.This video covers the following:Why the old sponsorship model was broken How Dynamic Ad Insertion changes everything for creators The new way brands can buy ads on YouTube (like TV) How to turn your YouTube channel into a media company Why... [...]

AI tools in marketing are essential for analyzing massive data sets, predicting consumer behavior, and personalizing campaigns at scale. They help marketers automate tasks, optimize content, and make data-driven decisions that improve ROI and customer engagement.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘AI Tools to Replace Your $10k+ Creative Agency’.The HubSpot... [...]

YouTube Ads drive strong brand awareness and engagement by combining visual storytelling with precise audience targeting. Their measurable impact helps businesses boost conversions, build credibility, and reach customers across all stages of the buying journey.Ahrefs has published a new video, ‘Do YouTube Ads Actually Work?’.This video covers the following:How to create an engaging YouTube ad using the PIC formulaThe real performance metrics from our campaign and how we performed better than 80% of other adsThe surprising results from our YouTube ads experimentA breakdown of... [...]

This is a reminder for the CMI webinar on October 8, 2025. B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content... [...]

Content Marketing Institute has published a new video, ‘What’s Your Brand’s Point of View (and Who Decides)?’.The CMI team says, “As businesses face increasing pressure to innovate, many are building “idea marketplaces” — systems for resurfacing and connecting ideas that dropped off their radar. While it’s true that promising ideas often get buried or ignored, the approach overlooks a fundamental organizational challenge: failure to clarify beliefs about its business, customers, or market. Robert Rose says this gap leaves marketers without a... [...]

Driving qualified leads with LinkedIn content requires sharing valuable, industry-focused insights that attract decision-makers. By combining thought leadership posts with strategic engagement and clear calls-to-action, brands can convert professional interest into genuine business opportunities.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Driving Qualified Leads With LinkedIn Content: A Proven Formula’ featuring Mandy McEwen.The SME team says, “Are you struggling to generate... [...]