Content Marketing Institute has published a new video, ‘Transform ‘Managing Up’ From Damage Control to Mutual Success’.The CMI team says, “‘Managing up’ has long been a matter of making your boss look good and rising along with them. However, as more marketers get fast-tracked to CMO roles without deep management experience, that tradition is falling apart. Subordinates are now left in the awkward position of mentoring their managers while still learning to navigate AI workflows and risk-averse cultures. To break this frustrating pattern,... [...]

AI-first B2B marketing leverages artificial intelligence to automate decision-making, personalize customer journeys, and optimize campaign performance. It enables businesses to predict buyer intent, enhance lead quality, and achieve faster, data-driven growth.MarketingProfs is hosting a webinar, ’10 Tips for Becoming an AI-First B2B Marketer’ on Thursday, October 23, 2025, at 2.00 pm ET.The MarketingProfs team says, “Join Omnibound.ai Founder and CEO Al Lalani to discover 10 practical steps you can take to evolve from an “AI-aware” marketer to an “AI-first”... [...]

Marketing strategies for 2026 will focus on AI-driven personalization, predictive analytics, and immersive experiences through AR and VR. Brands will prioritize authentic storytelling, sustainability, and data privacy to build lasting customer trust and loyalty.The latest ‘Exposure Ninja’ video is titled ‘Why CMOs Are Rewriting Their Marketing Strategies for 2026’.This video covers the following:Why we’re seeing a “two-tier development” among CMOs — and which group is already gaining competitive advantage... [...]

Email Marketing Automation is essential for saving time and maintaining consistent communication with audiences through personalized, timely messages. It helps businesses nurture leads, boost conversions, and strengthen customer relationships efficiently.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Email Marketing Automation That Moves People to Action’ featuring Jessica Best.It covers the following:What Are the Benefits of Using Email Marketing AutomationWhat... [...]

Affinity in marketing refers to building emotional connections between a brand and its audience based on shared values or interests. It helps foster brand loyalty, deeper engagement, and long-term customer relationships.Content Marketing Institute has published a new video, ‘The Dance of Affinity’.The CMI team says, “Brands have long measured success through “share of voice” — how loudly they can command attention on marketing’s crowded dance floors. But AI-generated content has exposed a problem with this metric: By tracking... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Tips for Marketing Job Hunters’.The DMD team says, “On his conversation on the DMI podcast, Terry Payne shared three simple strategies to boost your chances of success in today’s competitive job market.1. Humanize your profile: Your LinkedIn profile is your shop window. Make sure it looks sharp. Include a strong intro, highlight your skills, and add testimonials. A polished profile encourages potential employers to “walk through the door.”2. Practice makes perfect: Don’t... [...]

The latest ‘Exposure Ninja’ video is titled ‘The BEST AI Search Optimisation Strategies for 2026’.This video covers the following:The exact audit process to assess your brand’s current AI visibility (including which tools give you the most granular data about your performance across different LLMs)Why brands have a massive advantage in AI search results — and how to leverage your brand as a “defined entity” that LLMs can easily connect to other conceptsThe critical difference between generic content and what AI tools... [...]

Neil Patel has published a new video, ‘ChatGPT Has a Big Problem’.This video covers the following:How ChatGPT’s “Instant Checkout” turns chats into shopping carts Why Walmart, Etsy, and Target are winning — while Amazon is getting blocked How OpenAI’s new “Agentic Commerce Protocol” could rewrite e-commerce The real reason OpenAI is hiring Facebook’s ad architects What “AIO” and “GEO” mean — and why they’ll replace SEO The 3-Phase Roadmap to dominate AI-driven traffic and sales Why conversational ads will be the biggest marketing... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘3 Ways to Build a $1M Startup with AI ft Greg Isenberg’.The HubSpot team says, “Is making a million dollars with AI really that easy? Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered... [...]

Traffic generation is essential for increasing visibility, attracting potential customers, and growing online sales. More traffic means more opportunities to convert visitors into loyal clients and strengthen brand awareness.Neil Patel has published a new video, ‘The ChatGPT Study That Could Explode Your Traffic’.This video covers the following:The hidden data behind ChatGPT’s latest study (and what it means for search) The 3 types of sources ChatGPT cites most often — and why Why review sites, Reddit threads, and “research-style” content now dominate... [...]