Perplexity SEO focuses on creating content that balances complexity and clarity, making it engaging yet easy to understand for both users and search engines. It improves readability, user experience, and ranking potential by optimizing content flow and structure.Neil Patel has published a new video, ‘Perplexity SEO: The New Way to Get Ready-to-Buy Traffic’.This video covers the following:Why Perplexity is Google’s first real competitor and what this means for marketersThe “Research Mindset” advantage and how Perplexity users spend 5–10x longer than... [...]

A strong positioning strategy helps brands create a distinct identity in the minds of customers, setting them apart from competitors. It ensures consistent messaging, clearer value delivery, and stronger customer loyalty.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Positioning Strategy: How to Ensure Your Message Connects’ featuring Jackie Hermes.It covers the following:Why Positioning Matters to Businesses... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How This AI Company Got to $100M/yr in 8 months’.The HubSpot team says, “Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling... [...]

Perplexity SEO focuses on optimizing content for AI-driven search engines like Perplexity, where conversational queries and detailed answers matter most. It helps brands capture visibility in natural, dialogue-based search results.Neil Patel has published a new video, ‘Perplexity SEO: The New Way to Get Ready-to-Buy Traffic’.He says, “In this video, you’ll learn the 5 trust signals that matter most, how to check your current score, and what to do if it’s too low.You will see:Why Perplexity is Google’s first real competitor and what this means for... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The New Marketing Playbook: Identity Over Algorithm’.The HubSpot team says, “Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will... [...]

AI empowers marketers with data-driven insights, personalization, and automation to optimize campaigns efficiently. It enhances customer engagement by predicting behavior and delivering the right message at the right time.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The 3 Skills Every Marketer Needs to Survive AI’.It covers the following:AI Impact on Marketing TeamsCreativity Essential... [...]

Educational video ads combine learning with marketing, offering value-driven content that informs while engaging audiences. They build trust by positioning brands as helpful guides, not just sellers.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Educational Video Ads: The Secret to More Leads and Sales’ featuring Aleric Heck.It covers the following:Why Marketers Should Use Video AdsThe Value Ad Framework: Hook... [...]

Google’s AI-driven search leverages advanced algorithms to deliver more personalized, context-aware, and accurate results for users. It enhances discovery by understanding intent, analyzing content deeply, and presenting richer insights beyond traditional keyword matching.Neil Patel has published a new video, ‘How to Rank in Google’s AI-Driven Search’.He says, “In this video, you’ll learn the 5 trust signals that matter most, how to check your current score, and what to do if it’s too low.You will see:Why rankings can drop even when your SEO... [...]

Email marketing remains one of the most effective ways to build direct relationships with customers, delivering personalized messages straight to their inbox. In today’s digital era, it drives engagement, nurtures loyalty, and offers measurable ROI for businesses of all sizes.Neil Patel has published a new video, ‘The Secret to Getting Your Emails Opened, Read, and Clicked’.He says, “You’re sending great emails with strong subject lines and perfect timing… but no one’s opening them. Why? It’s not your content, it’s the inbox algorithm. Gmail and Outlook... [...]

Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep 1:... [...]