Social media marketing is vital for building brand awareness and engaging directly with target audiences. It helps businesses reach a wider audience, drive traffic, and foster customer loyalty through consistent online presence.HubSpot contributor Ryan Scott has published an article featuring 33 social media marketing resources for beginners.He says, “One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:1. Social Media ExaminerSince... [...]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty.The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring Borko Kovacevic.This episode covers the following:Why podcasting is shifting from audio-only to video—and how YouTube is winning the gameHow businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients... [...]

ChannelBuilderAI lets you tap into a growing video trend, “Faceless Videos”; that is, videos without a person appearing in the video. There’s a voiceover, perhaps some charts, and perhaps some animation, but no human spokesperson.If you are looking for the easiest way to drive traffic and boost sales using AI technology, the rise of faceless, AI-created TikTok and YouTube channels might be just what you need. Imagine automating your content creation to a high degree, making managing it a breeze.That’s what ChannelBuilderAI is all about.However, creating exceptional faceless... [...]

The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier.This episode covers the following:How do you know if your positioning is bad?Positiong vs product-market fitStep 1: Insight foragingStep 2: Unique positioningStep 3: Creating a distinctive brandStep 4: Continuous reachThe book that cost him $36,000.Ahrefs  [...]

Email Subscriber Retention Strategies, just released by Content Sparks, is designed to address the critical issue of subscriber retention in email marketing.This course equips coaches, consultants, and service providers with the tools and strategies necessary to keep subscribers engaged and transform their email lists into valuable marketing assets.As with almost all of the content by Content Sparks, this course comes with PLR. You can put your name, the name of your company, or both on it to claim it as your own. You can sell it, teach it, record it, translate it, etc. The only thing you can’t... [...]

Visual storytelling is the art of conveying a narrative through images, videos, or graphics, engaging viewers emotionally and intellectually. It combines design, content, and context to communicate messages more effectively than words alone.Content Marketing Institute has published an article featuring five visual storytelling trends shaping content marketing in 2025.Valerie Kakovkina says, “Let’s explore five visual storytelling trends shaping content marketing in 2025, identified in interviews with the 99designs by Vista community and other marketing experts. (VistaPrint, the company... [...]

In 2025, technology services are increasingly driven by AI, automation, and cloud-native solutions, enabling smarter, faster operations across industries. Businesses rely on agile, scalable tech services to innovate, enhance security, and deliver seamless digital experiences.Forrester has published a new report ‘Four Forces Shape Technology Services In 2025’.Ted Schadler says, “Generative AI (genAI) and agentic workflows are roiling technology services markets, overturning 15 years of stability in the business model. The age of time-and-materials pricing, agnostic technology... [...]

The latest Ahrefs Podcast episode is titled ‘The 4-step process to STAND OUT’ featuring Louis Grenier.This episode covers the following:How do you know if your positioning is bad?Positiong vs product-market fitStep 1: Insight foragingStep 2: Unique positioningStep 3: Creating a distinctive brandStep 4: Continuous reach.Ahrefs  [...]

Market research is crucial in marketing as it helps businesses understand consumer needs, market trends, and competitive landscapes, enabling data-driven decision-making. It minimizes risks, enhances targeting strategies, and improves product positioning for maximum impact. 4oHubSpot contributor Shadrack Wanjohi has published an article featuring useful strategies to do market research to better understand your target customers.She says, “In this guide, I’m going to walk you through how to do market research for a business plan, whether you’re an experienced researcher or a newbie,... [...]

The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple.This episode covers the following:What is growth marketing (and how it differs from brand marketing)Where growth marketing sits on the org chartTracking view-through conversions through YouTubeGeolift tests: why you want them and how to do themWhy platforms claim attribution.Ahrefs  [...]