Search Engine Journal has published the latest episode of Search Engine Show podcast ‘How To Scale Your PPC & Advertising Way Beyond Google Ads’ featuring John Gentry.

Loren Baker says, “Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).

John Gentry, CEO of OpenX, joined me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.”

Search Engine Journal

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