By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers.

eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET.

The Adweek team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn:

  • How contextual advertising can solve for first-party cookie deprecation
  • What brands and ad buyers need from their identity and targeting data to feel confident that they’re reaching the right people
  • Why good creative still matters for a digital ad campaign to be successful”

Making the Most of Your Digital Ad Budget with Contextual Advertising and Audience Insights

eMarketer


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