According to a Statista research,  in 2016 1.61 billion people worldwide purchased goods online and global e-retail sales amounted to 1.9 trillion U.S. dollars. The same research states that e-retail sales will reach 4.06 trillion U.S. dollars by 2020. We are yet to hear the numbers for this year but they are going to be spectacular for sure. Econsultancy columnist Nikki Gilliland has compiled six biggest ecommerce trends of 2017 to help marketers plan their 2018 efforts. Gilliland says, ” It’s time to take a look back at the biggest ecommerce trends of the past year, with insight... [...]

Patricio Robles says, “After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail’s 800-pound gorilla is finally getting into the game. This could have a big impact on other retailers using PLAs to market their wares to consumers. In the last two weeks of 2016, performance marketing agency Merkle noticed that PLAs for Amazon began appearing and seemed to focus on the home goods category, where it ramped up quickly: Where Amazon does show, its impression share for PLAs generally started in the mid-teens and remained there through... [...]

Vivek Khandelwal says, “Some 94 percent of companies consider personalization to be a driving force for business success, but a whopping 72 percent don’t know how to use personalization in their marketing campaigns. In this ever growing competition, personalization has become vital like never before. But to master it, you must go beyond just adding the customer’s name to everything you send. End users are evolving and taking the driver’s seat. The better the service, the better chances are that they will choose you. Personalization makes the end user feel special, which can make... [...]

Nikki Gilliland says, “With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise. However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone. According to MEF’s new Mobile Money Report, 58% of people have started to pay for something via mobile, only to abandon it before the final checkout. With 31% saying this was because they were asked for too much sensitive information,... [...]

Ronald Dod says, “I feel like everything I have been writing lately has been “doom and gloom,” but I don’t think SEO, or SEM in general, is all negative. It doesn’t have to be this way. There is light at the end of the tunnel, my fellow startups and small businesses in the eCommerce space. Here is why: Everyone Started Somewhere One of the first things you have to realize in this field is that everyone started somewhere. We all know that eCommerce is ridiculously hard and competitive. Just because you are small doesn’t mean every other business you see started as this behemoth... [...]

Shelly Banjo says, “Investors cheered a fourth consecutive quarter of sales increases, and maintaining a full year of gains helped quiet concerns that without PayPal Holdings Inc., the subsidiary it split from in 2015, eBay would be left for dead. It’s no time for self-congratulatory pats on the back, though. Growth initiatives touted by eBay management during its earnings call last week, such as ramping up millennial-focused TV advertisements and making it easier for consumers to find new stuff on its sites, just aren’t aggressive enough to match eBay’s grand ambitions... [...]

Shubhomita Bose says, “It’s a question every business owner has to ask himself at some point: what price do I sell my product at? Truth be told, pricing is tricky even for the most seasoned entrepreneurs. Price your product low and you might receive a lot of sales but less profit. Price too high and you will end up attracting a niche audience that expects top quality. It’s a fine balance, really and determined by the product you’re trying to sell. How to Price Ecommerce Products Depending on your situation, you may at times want to mark-up your products lower or higher. A simple formula... [...]

Kane Jamison says, “At least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store. So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic to their... [...]

Tracy Maple says, “E-commerce teams throughout Wal-Mart’s operations are affected, says Marc Lore, Jet.com founder and Wal-Mart’s new head of e-commerce. E-commerce continues to drive change at Wal-Mart Stores Inc., and the most recent restructuring involves the loss of about 200 jobs within its U.S. e-commerce team. A memo sent Tuesday to Wal-Mart employees from Marc Lore, the retailer’s president and CEO of U.S. e-commerce, informed staff of the cuts. “We’ve made the hard decision to eliminate around 200 positions today. These changes touch teams across the U.S. e-commerce organization,”... [...]

Nathan Resnick says, “Your company’s ability to thrive in today’s ultra competitive e-commerce industry hinges upon your ability to create an extraordinary experience for your customers. This experience begins with an inviting, captivating website that helps your customers achieve their goals quickly and easily. Below are five ways to increase your e-commerce conversions. 1. Revamp your website Your path to e-commerce prosperity begins with a fantastic website. After all, new customers will never make it to the decision-making phase unless they are drawn to your website. While the extent... [...]