Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This video covers the following:Why Customer Experience and Super Fans Matter for MarketingThe SUPER Model for Customer Experiences That Create Super Fans: StoryThe SUPER Model for Customer Experiences... [...]

Digital Marketing Depot has published a new infographic, ‘From Print to Performance: 2025 Consumer Trends in Direct Mail’.The DMD team says, “Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.56% of consumers engage... [...]

Clear CRM naming conventions ensure consistency, accuracy, and easy identification of leads, accounts, and activities across teams. Standardized names reduce confusion, improve reporting, and help teams manage customer data more efficiently.MarTech has published a 5-step blueprint for CRM naming conventions.Brianna Miller says, “Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous... [...]

Effective customer relationship management helps businesses build lasting trust, improve satisfaction, and turn buyers into loyal advocates. In 2026, data-driven CRM systems deliver personalized experiences and proactive support that strengthen long-term business growth.HubSpot contributor Diego Alamir has published an article featuring useful tips on informing customers about a price increase.He says, “I remember the first time I had to communicate a price increase in a SaaS environment. I was part of the support leadership at Greenhouse Software, right in the middle of a... [...]

This is a reminder for the Adweek webinar on September 16, 2025. In today’s creator and affiliate ecosystems, loyalty isn’t a bonus—it’s a competitive advantage. As acquisition costs climb and partner expectations rise, brands that lead with trust are gaining market share and deepening engagement.Adweek is hosting a webinar, ‘Turn Trust Into Growth With Loyalty-First Partnerships’ on Tuesday, September 16, 2025, at 1.00 pm ET.The Adweek team says, “Join ADWEEK and Tipalti for a strategic session on scaling creator and affiliate programs through... [...]

This is a reminder for the Adweek webinar on September 10, 2025.Customer loyalty is vital because it drives repeat business, reduces acquisition costs, and strengthens long-term profitability. Loyal customers also become brand advocates, spreading positive word-of-mouth and enhancing trust in the market.Adweek is hosting a webinar, ‘The Marketer’s Guide to Lasting Customer Loyalty’ on Wednesday, September 10, 2025, at 1.00 pm ET.The Adweek team says, “This webinar with industry experts from Fetch and Ocean Spray will explore how loyalty programs are... [...]

This is a reminder for the Adweek webinar on September 9, 2025.A Gartner survey reveals that 89% of marketers worry about layoffs, while 87% fear being replaced by technology. In such a climate, personalization isn’t just beneficial—it’s critical for differentiation and achieving impactful results.Adweek is hosting a webinar, ‘How to Turn Unknown Visitors Into Loyal Customers’ on Tuesday, September 9, 2025, at 1.00 pm ET.The Adweek team says, “Join ADWEEK and Resonate for an inside look at how leading brands are using predictive data and real-time AI to turn... [...]

HubSpot has published a new guide, ’70+ customer service statistics to know in 2025′.Anna Rubkiewicz says, “Like many, I’m a big fan of buying products online, which means getting packages shipped to my house. When it’s time to check out, I avoid one shipping company in particular. This delivery service has left packages outside my door without my consent, forged my signature, and marked me as “absent” without even attempting delivery. To make matters worse, their customer service line is never answered.On the flip side, there’s another shipping company I trust completely.... [...]

This is a reminder for the SEJ webinar on September 3, 2025.Customer insights help businesses understand buyer behavior, preferences, and pain points more deeply. Leveraging these insights allows companies to tailor strategies, personalize offers, and ultimately drive higher sales growth.Search Engine Journal is hosting a webinar, ‘In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search’ on Wednesday, September 3, 2025, at 2.00 pm ET.The SEJ team says, “You’ll Learn:How... [...]

Cross-channel campaigns are vital for delivering a consistent brand message across multiple platforms, ensuring stronger customer engagement. They maximize reach, reinforce trust, and guide audiences seamlessly through the buyer’s journey.Adweek is hosting a webinar, ‘Power Smarter Cross-Channel Campaigns That Personalize in Real Time’ on Wednesday, September 17, 2025, at 1.00 pm ET.The Adweek team says, “The batch-and-blast era is behind us, and brands like Strava and Redfin are proving what’s possible with behavior-driven marketing. Strava uses real-time... [...]