Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep 1:... [...]

Feedback loops are systems where outputs are fed back into the process as inputs, helping refine performance and outcomes. They can be positive, amplifying growth, or negative, stabilizing processes by correcting deviations.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Elevate Your Content With Customer Feedback Loops’ featuring Meghan Pahinui.She says, “Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the Learning team here at Moz. Today, I’m going to talk to you about harnessing the... [...]

In the AI-driven digital era, a great content experience is essential to capture user attention and build trust. Engaging, well-structured, and valuable content keeps audiences returning and fuels conversions across channels.HubSpot contributor Clinton Joy has published an article on building a great content experience.He says, “When we discuss digital content, two terms often get tossed around interchangeably, but they serve very different roles in your content strategy: content marketing and content experience.This is the strategic creation and distribution of valuable, relevant content... [...]

Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently.Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what content marketers need to know about Agentic AI.She says, “In theory, agentic artificial intelligence will execute complex content tasks and autonomously adjust to improve outcomes. But can it fulfill those promises yet? Can leaders... [...]

Remixing, recycling, and repurposing content maximize the value of existing material by adapting it for new formats and audiences. This approach saves time, boosts reach, and ensures consistent brand visibility across platforms.Content Marketing Institute has published an article featuring 15+ ideas for remixing, recycling, and repurposing content.Ann Gynn says, “Marketing teams create a lot of content.A writer crafts articles for the blog. A visual creator produces videos for YouTube. A designer develops infographics and reports. A social media specialist puts together posts for multiple... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How To Speak the Language of Your Top SEO Stakeholders’ featuring Helen Pollitt.The MOZ team says, “Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.”MOZ [...]

Content research is crucial for creating accurate, relevant, and valuable material that meets audience needs and builds credibility. It ensures your content is well-informed, fact-checked, and aligned with current trends, boosting engagement and trust.HubSpot has published a new guide, ‘How I do content research: Steps to follow’.Osama Zahid says, “Content research involves understanding your target audience’s needs, pain points, and search behaviors. It means digging into relevant data, reviewing credible sources, identifying gaps in existing content, and spotting emerging... [...]

Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry.Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original.She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content.1.... [...]

The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on.Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 33, 2025, at 12.00 pm ESD.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover... [...]

MarTech is hosting a webinar, ‘Customer-Centric Playbook for Mobile App Growth’ on Thursday, August 28, 2025, at 1.00 pm EDT.The DMI team says, “Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community... [...]