An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals.HubSpot has published a guide to building an editorial calendar.Hannah Harris says, “Whether you’re managing a blog, podcast, email newsletter, or a dozen social accounts, an editorial calendar gives you visibility into your content pipeline. It helps you spot gaps, plan ahead, and keep your team aligned, especially when multiple people are creating or reviewing... [...]

Creating and distributing marketing content involves crafting valuable, audience-focused material and strategically sharing it across platforms to build brand awareness and engagement. Effective distribution ensures the right message reaches the right audience at the right time.Digital Marketing Institute contributor has published an article on creating and distributing great marketing content.Clodagh O’Brien says, “Digital marketing relies on great content! But it’s not enough to create content that gets likes on TikTok or sees thousands of blog impressions.Great... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’.The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

This is a reminder for the DMD webinar on July 24, 2025.Generative Search enhances traditional search by providing AI-generated, context-rich answers instead of just links. It improves user experience through conversational responses and faster access to relevant information.Digital Marketing Depot is hosting a webinar, ‘ What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)’ on Thursday, July 24, 2025, at 1.00 pm EDT.The DMI team says, “Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story... [...]

This is a reminder for the Conductor webinar on July 23, 2025.Black Friday in the age of AI search demands smarter strategies as shoppers expect instant, hyper-relevant results. Retailers must optimise content and ads to win visibility and conversions in this new landscape.Conductor is hosting a webinar, ‘Winning Black Friday in the Age of AI Search’ on Wednesday, July 23, 2025, at 1.00 pm EDT.The Conductor team says, “Join us for an expert-led webinar where we’ll walk you through a proven roadmap to help you win before, during, and after the Black Friday surge by mastering... [...]

Marketing with intent focuses on understanding and addressing the specific needs, motivations, and behaviors of your target audience. It leads to more personalized campaigns, higher engagement, and better conversion by aligning messaging with user intent.Content Marketing Institute has published a new video, ‘Marketing With Intent: The Strategic Power of Agentic AI’.Content Marketing Institute [...]

Generative Search enhances traditional search by providing AI-generated, context-rich answers instead of just links. It improves user experience through conversational responses and faster access to relevant information.Digital Marketing Depot is hosting a webinar, ‘ What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)’ on Tuesday, July 29, 2025, at 1.00 pm EDT.The DMI team says, “Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. If your brand doesn’t show up the way you intended,... [...]

Old content holds significant value as it can be refreshed and repurposed to attract new audiences and improve SEO. Updating existing content saves time and maximizes the return on your original efforts.Content Marketing Institute has published a new video, ‘What Does Your Old Content Teach AI About Your Brand?’.The CMI team says, “Your old content isn’t sitting quietly in the internet’s forgotten archives anymore. It’s being scraped, analyzed, and used to teach generative AI about your business. While some marketers appreciate the extended search visibility, it can paint... [...]

Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search.Digital Marketing Depot is hosting a webinar, ‘How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025’ on Tuesday, July 29, 2025, at 1.00 pm EDT.The DMI team says, “We’ll break down key industry trends, challenges, and opportunities, based on a fresh survey of hundreds... [...]

Content Marketing Institute has published a new video, ‘Craft Content With Intention To Avoid AI Ick’.The CMI team says, “Can marketers still gain an advantage by artfully crafting content in a landscape dominated by AI, algorithms, and content-by-committee? The answer may lie in the details. Robert Rose argues that adding more emotional details doesn’t make a story more resonant. Rather, it’s the intention and judgment behind which details you add — and which you don’t. Read this week’s Rose-Colored Glasses for his well-detailed explanation.”Content Marketing... [...]