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Friday, May 14, 2021

Archive for the 'Content Marketing Strategy' Category

Four ways to create an effective content strategy

Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center. HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy. On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution. Creating this kind of strategy is similar to setting goals for yourself: You’re... [...]

‘Developing Content Marketing IQ Amongst Your Team’ Webinar 2.00 pm EDT

Content Marketing Institute is hosting a webinar on ‘Developing Content Marketing IQ Amongst Your Team’ on Tuesday, September 19 at 2.00 pm EDT. The webinar will answer the question: “how do I scale my content marketing efforts beyond the few people who focus on it?”. Webinar Speaker Peg Miller, Co-Founder, B2B Marketing Academy Robert Rose, Chief Strategy Advisor, Content Marketing Institute CMI team says, “Learn how to run a successful content marketing strategy at scale, by getting the most out of your marketing team, enlisting the entire organization to help,... [...]

Six content marketing questions answered

Content marketing is evolving fast with the newly incorporated mediums such as infographics, videos and more. It requires persistent efforts with detailed research to set and achieve your content marketing goals. To help content marketers understand how to improve their marketing efforts, CMI’s Cameron Conaway has interviewed social media strategist Jeremy Goldman and has shared the conversation. Conaway says, “For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest audience possible, and then... [...]

Strengthen your content marketing through guest blogging

Guest blogging is a way to offering content to third party websites with the objective of promoting your own products and services. In 2016, Content Marketing Institute;s guest articles helped it grow its organic search and referral traffic. CMI columnist Kelsey Meyer has published an article on improving a content marketing strategy using guest blogging. She has also shared four tips to start guest blogging initiatives. Meyer says, “Guest-contributed content doesn’t simply offer your expert a byline; it serves a real purpose for those on the other side of the screen. It: Increases brand... [...]

HubSpot’s guide to developing a content strategy

An effective content development and marketing strategy can result into improved sales and revenue. HubSpot columnist Justin McGill has published a short guide to developing a content strategy. McGill says, “Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on. The reliable source of traffic and leads from your evergreen... [...]

‘Developing Content Marketing IQ Amongst Your Team’ Webinar September 19

Content Marketing Institute is hosting a webinar on ‘Developing Content Marketing IQ Amongst Your Team’ on Tuesday, September 19 at 2.00 pm EDT. The webinar will answer the question: “how do I scale my content marketing efforts beyond the few people who focus on it?”. Webinar Speaker Peg Miller, Co-Founder, B2B Marketing Academy Robert Rose, Chief Strategy Advisor, Content Marketing Institute CMI team says, “Learn how to run a successful content marketing strategy at scale, by getting the most out of your marketing team, enlisting the entire organization to help,... [...]

‘Your Content Marketing Success Metrics Are All Wrong’ Webinar 2.00 pm EDT

Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content... [...]

‘Your Content Marketing Success Metrics Are All Wrong’ Webinar August 30

Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content... [...]

‘Best Practices for Building an On-Demand Content Strategy’ Webinar 2.00 pm EDT

Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President, Content Marketing,  Digital Marketing Depo team says, “Join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content... [...]

‘Leveraging Your Data for Better Personalization’ Webinar 10.00 am PT

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]