Semrush has published ‘The Ultimate Guide to Content Marketing Strategy’ to help businesses develop a strong content marketing plan.Alina Petrova says, “An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let’s see why these elements are essential and how you can start implementing each of them.1. Audience PersonasYou can’t really tell the story of your brand if you don’t know who you are telling your story to. That’s why... [...]
Archive for the 'Content Marketing Strategy' Category
Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting.Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET.The CMI team says, “In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content... [...]
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy.Content Marketing Institute is hosting a webinar ‘Building a Content Supply Chain That Scales’ on Wednesday, May 4, 2022, at 2.00 pm ET.The CMI team says, “In this webinar we’ll discuss:The qualitative and quantitative tools you need in your content marketing toolboxMeasuring that doesn’t involve clicks, traffic or downloadsLinking measurement... [...]
Over the last 18 months, B2B organizations have come to realize that social can no longer be seen as an afterthought. It’s an essential channel to connect with your audience in the digital-first world.Content Marketing Institute is hosting a webinar ‘Using Social Video to Build Your Brand and Make Connections’ on Thursday, April 27, 2022, at 2.00 pm ET.The CMI team says, “Join Vidyard’s Social Media Manager, Charlie Rogers, and Social Media Specialist Olivia Cullen to learn:How to create video content that drives engagementThe basic equipment/setup you need that can... [...]
Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content.Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET.The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert Rose, on the best practices behind creating a strategic planning process that helps content teams get clarity and measurability into the lifecycle of the content they work so hard to create.You’ll learn how to apply these 3 Cs of content creation... [...]
Your customers expect memorable moments at every brand touchpoint and when you have websites, social pages, blogs, and mobile content to consider – it can feel impossible to deliver everything with quality and speed, let alone personalizing those experiences.Content Marketing Institute is hosting a webinar ‘The Perfect Recipe: How Leveraging Content as an Experience Can Drive Personalized Engagement’ on Wednesday, April 13, 2022, at 2.00 pm ET.The CMI team says, “In this session, we’ll show you how extensive content experience exercises and documentation around content marketing... [...]
Over the last 18 months, B2B organizations have come to realize that social can no longer be seen as an afterthought. It’s an essential channel to connect with your audience in the digital-first world.Content Marketing Institute is hosting a webinar ‘Using Social Video to Build Your Brand and Make Connections’ on Thursday, April 27, 2022, at 2.00 pm ET.The CMI team says, “Join Vidyard’s Social Media Manager, Charlie Rogers, and Social Media Specialist Olivia Cullen to learn:How to create video content that drives engagementThe basic equipment/setup you need that can... [...]
Your customers expect memorable moments at every brand touchpoint and when you have websites, social pages, blogs, and mobile content to consider – it can feel impossible to deliver everything with quality and speed, let alone personalizing those experiences.Content Marketing Institute is hosting a webinar ‘The Perfect Recipe: How Leveraging Content as an Experience Can Drive Personalized Engagement’ on Wednesday, April 13, 2022, at 2.00 pm ET.The CMI team says, “In this session, we’ll show you how extensive content experience exercises and documentation around content marketing... [...]
Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content.Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET.The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert Rose, on the best practices behind creating a strategic planning process that helps content teams get clarity and measurability into the lifecycle of the content they work so hard to create.You’ll learn how to apply these 3 Cs of content creation... [...]
For marketing performance improvement, the way that marketers are working needs to change.Content Marketing Institute is hosting a webinar ‘4 Ways to Maximize Your Marketing Efficiency’ on Thursday, April 7, 2022, at 2.00 pm ET.The CMI team says, “Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.You’ll learn:The importance of a marketing system of recordHow to save more than 2,000 hours a year through automating and integrating... [...]