Customer Data Platforms (CDPs) unify data from multiple touchpoints to create a single, real-time view of each customer. They help marketers deliver personalized, data-driven experiences while improving targeting, retention, and overall marketing performance.Digital Marketing Depot has published ‘Customer Data Platforms: A Marketer’s Guide’.The DMD team says, “Navigate the rapidly evolving customer data platform landscape with confidence. Our comprehensive research delivers the strategic insights marketing leaders need, plus interactive resources to deepen... [...]

In 2026, social media trends will center around immersive experiences like AR/VR integration, short-form video dominance, and deeper community engagement through niche platforms. Brands will increasingly leverage AI-driven personalization and social commerce to boost interaction and drive conversions.Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring top social media trends for 2026.She says, “The world of social media is constantly evolving and fast-paced, but it’s seen huge change in the lead up to 2026. In many ways, the... [...]

This is a reminder for the CMI webinar on February 11, 2026.Search, AEO, and discoverability are no longer just about ranking pages but about being understood and surfaced by AI-driven answers and platforms. Brands must structure content for clarity, authority, and intent to stay visible wherever users search and ask questions.Content Marketing Institute is hosting a webinar, ‘MasterTHIS: Search, AEO & Discoverability’ on Wednesday, February 11, 2026, at 2.00 pm EST.The CMI team says, “This webinar includes three, 20-minute sessions that... [...]

AI is directly boosting marketing revenue by enabling smarter targeting, predictive analytics, and real-time personalization that increase conversion rates and customer lifetime value. By automating optimization across ads, content, and customer journeys, AI helps marketers scale faster while reducing wasted spend and improving ROI.MarTech is hosting a webinar, ‘ Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing’ on Tuesday, February 24, 2026.The MarTech team says,... [...]

Content Marketing Institute is hosting a webinar, ‘Can You Trust AI for Brand Decisions? A Real-World Test from Strategy to Results’ on Tuesday, February 17, 2026, at 1.00 pm EST.The CMI team says, “Marketers are under pressure to move faster — but cutting corners on insight can be risky. This session explores a real-world brand repositioning effort where AI-assisted research was used alongside traditional validation to confidently guide high-stakes decisions.We’ll discuss how synthetic research helped screen and prioritize positioning... [...]

SEO debugging involves identifying and fixing technical, on-page, and off-page issues that prevent a website from achieving optimal search visibility. It focuses on diagnosing crawl errors, indexing problems, ranking drops, and performance bottlenecks to restore and improve SEO health.Search Engine Land has published a new video, ‘SEO Debugging: Fix Crawl, Index & Ranking Issues Fast’.The SEL team says, “If your traffic dropped overnight, your first... [...]

In B2B markets, trust is the foundation of long sales cycles and high-value decisions, where buyers seek reliability, credibility, and long-term partnership rather than quick wins. Clear distinction—through expertise, values, and proven outcomes—helps brands stand out in crowded markets and reduces perceived risk for decision-makers.Content Marketing Institute has published a new video, ‘A Plural Brand Approach Builds B2B Trust & Distinction’.The... [...]

Content Marketing Institute is hosting a webinar, ‘From Clicks to Citations: Win AI Search Without Losing Humans’ on Wednesday, February 11, 2026, at 2.00 pm EST.The CMI team says, “In this session, Lauren Yanez, Marketing Manager at Brightspot and human-first content advocate, and Tim Burke, Senior Revenue Operations Manager at Brightspot and resident data wizard, will unpack what this shift means for content marketers. How can teams evolve their analytics to track citations and sentiment, not just clicks? How can brands earn AI visibility while... [...]

Privacy and personalization in marketing must work together, balancing meaningful customer experiences with ethical data use and compliance. Brands that rely on consent-driven data and transparent practices can deliver relevant personalization while building long-term trust.MarTech is hosting a webinar, ‘Tackling Privacy and Personalization’ on Thursday March 12, 2026.The MarTech team says, “How consumers choose to share their personal data is fundamentally changing. Today’s organizations must rethink... [...]

Customer experience optimization focuses on delivering seamless, personalized, and consistent interactions at every touchpoint of the customer journey. By using data, AI, and user feedback, brands can reduce friction, build trust, and turn satisfied customers into loyal advocates.HubSpot has published a new guide, ‘Customer experience optimization: A guide for growing businesses‘.Ashley Valadez says, “Successful companies today aren’t just selling products. They’re listening to their customers. Top-performers understand that great customer experiences start... [...]