The HubSpot contributor Pete Caputa has shared list of 34 best sales training videos available on YouTube. Caputa says, “Training magazine’s 2016-2017 study showed the average annual training budget for companies under 1,000 employees was $290,000. For companies between 1,000 and 9,999 employees, that budget grew to $3.7 million. And for companies with 10,000+ employees, the budget balloons to $13 million.Clearly, if your team needs sales training, there are a lot of options available. But before your company forks over any more of your hard-earned revenue on sales training,... [...]

The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey.According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology.Talking about the findings, Videtta says, “According to the survey, CMOs spent an average of 25 percent of their martech budget on three channels: search (11.2 percent), email (5.9 percent), and website (7.6 percent).  Marketing and customer analytics platforms accounted for 8.9 percent, indicating the need for measurement tools to continue supporting... [...]

The Rank Ranger team has published a new podcast episode featuring Yoel Israel on ‘How to Optimize Your LinkedIn Account for SEO’.The Rank Ranger team says, “In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses: What you can do to get your LinkedIn and your business’s LinkedIn profile on the Google SERPGetting your LinkedIn content noticedHow to make your LinkedIn profile more “linkable”Plus, we analyze the effectiveness and purpose of getting into a Google update at the site level”. How to Optimize Your LinkedIn Account... [...]

Your email marketing strategy needs to be evolving for better impact and even better ROI.The UTM stands for ‘Urchin Tracking Module’ and it is a set of code that helps you find out how many visitors came to your website through your email campaign.The Email on Acid team has published a comprehensive article on using the UTM parameters to improve your email marketing campaigns.On the importance of the UTM parameters in your email marketing, the Email on Acid says, “Using UTM codes in your emails can help you better understand what a subscriber does once he/she clicks in your... [...]

Your WordPress site requires quality plugins that can feature the site in search engines, make it interactive, protect it from spam etc.The Social Media Today’s Larry Kim has shared a list of 10 best WordPress plugins you should use in 2019.Kim says, “The right WordPress plugins can make a major difference in your digital marketing process.There’s a huge range of great plugins, which can provide assistance with content strategy, SEO, site security and even Facebook Messenger marketing.But with more than 29,000 WordpPress plugins available, how do you identify those of most... [...]

The Social Media Today team has published a new podcast episode on ‘How to Test Content Marketing and Digital Campaigns with Social Media’.Pam Moore says, “In this 25 minute podcast you will learn: 8 ways to use social media to test your own marketing and social media programsHow to test headlines for blog posts within secondsHow to pre-test marketing programs and campaigns prior to launchHow to save time with marketing and program development by using social mediaHow to test content marketing programsHow to test visual marketing programsHow to conduct a/b tests using... [...]

Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first. Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website.Davis says, “There are many reasons that a website can turn away business-to-business (B2B) visitors, but the following are five of the most common reasons why website designs fail to bring home leads:1. Users keep getting distractedOne of the reasons that your website might not be converting... [...]

The HubSpot contributor Clifford Chi has shared seven examples of Interactive Marketing. Interactive marketing refers to the form of marketing wherein your audience interacts with engaging visuals or videos within your content.Clifford says, “Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more... [...]

The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET.The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech.The ClickZ team says, “Facebook and Google Ads provide advertisers a wealth of targeting options. But often the most effective audiences are the ones built from your own first-party data. And with advertisers spending $170 billion on Facebook and Google Ads... [...]

AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT.The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying the campaign experience remains a challenge. This is especially true for creative, which needs to be customized for every channel and every stage of the customer journey. Media teams take note: Cross-channel advertising goes way beyond orchestrating... [...]