AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT.

The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying the campaign experience remains a challenge. This is especially true for creative, which needs to be customized for every channel and every stage of the customer journey. Media teams take note: Cross-channel advertising goes way beyond orchestrating media planning and buying. Having the right ad creative is key to driving results. 

Hear from guest speaker Joanna O’Connell, principal analyst at Forrester, about how media pros can team up with creative partners to bring cross-channel together. You’ll find out:

  • Why cross-channel is the next evolution in advertising
  • Where creative fits into media execution and why it matters
  • How Acura did cross-channel right and won a 2018 Communicator Award for its performance”.

Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win

AdWeek

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