Retaining your customers for longer period of time and improving customer loyalty requires an effective customer relationship strategy. To grow your business you should put in more and more efforts in improving customer loyalty.The Cognitive SEO contributor Andreea Saucius has shared 12 ways to build a relationship management strategy to improve your business.. Saucius says, “Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.Customer loyalty can ensure a strong long-term relationship... [...]

The Falcon team has shared a video on ‘Purpose-Driven Marketing: Making an Impact’ featuring Allan Askov Christoffersen.Watch this video to gain insights into how momondo – and other leading brands – are using purpose-driven marketing to emotionally connect with global audiences.Watch the video on following page.Purpose-Driven Marketing: Making an ImpactFalcon [...]

The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast titled ‘Customer Experience, Innovation, and Technology’. This podcast was recorded at the Adobe Summit. Gorgone says, “Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing customer experience can help you to sift through the many tools and vendors to identify the handful that are right for you. This episode was recorded on-site, at the 2019 Adobe Summit—the digital experience conference—which brings together marketers... [...]

The Falcon team has published a video on ‘How to Build a Chatbot Your Customers Love’ featuring Sandra Eggers.Watch this video to find out how your company can use chatbots to improve customer service. You will also learn how brands like H&M and KLM are successfully leveraging chatbots on Facebook.Watch the video on following page.How to Build a Chatbot Your Customers LoveFalcon [...]

Linking is a great strategy that creates win win situation for both the one who creates links and for the one link points to.But you need to be careful while creating certain types of links as Google does not like them.The Search Engine Journal contributor Brian Harnish has shared 10 bad link types which can get you penalized by Google.Harnish says, “While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.1. Press... [...]

The YouTube advertising enables you to reach out a wide range of people online who consume video content. To make most from your ads you need to create attention grabbing ads.The Marketing Land team has shared an article with some useful strategies to help you get good results from your YouTube advertising.The Marketing Land team says, “Used right, video marketing is a great way to build your overall brand presence and SEO. But there is tremendous pressure to create great content — in fact, 90 percent of the marketers we talked to told us that they feel the level of competition and noise... [...]

The term social proof refers to using testimonials and feedback from your existing customers. Social proof is a psychological and social phenomenon that leads people to follow the actions of others.The Social Media Examiner contributor Abhishek Shah has shared an article sharing useful tips on using social proof in your marketing. Shah says, “Social proof can give customers powerful emotional triggers that significantly influence their reaction and response to your brand or even to specific products. It not only can help them make a positive decision about your business but also inspire... [...]

Social media sites have become a strong source for enabling the marketers to generate more leads online. You can speed up the lead generation process by hosting live social events.The Social Media Examiner contributor Marshal Carper has shared four tips to help marketers generate more leads. Carper says, “Here’s how you can tap into a range of tools available to the modern social media marketer. These tactics will put you in front of prospects, before, during, and after the event, which can lead to more engaging conversations and therefore more sales.#1: Develop a Pre-Event Prospect... [...]

To increase your sales you need to be clear in your approach to the prospects. When it comes to convincing the prospects to make a purchase, limited time offers work well.The HubSpot contributor Caroline Forsey has shared an article highlighting the examples of limited time offer ads and tips to create such offers. Forsey says, “There are plenty of strategies you can employ to find success with your own limited offer deal. Here are a few suggestions, inspired by the deals listed above:Create a landing page for your offer.Use video, not just text, to convey the deal.Get clever with your... [...]

Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT.The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days?Join our product experience experts as they explain the new rules for winning customer loyalty and increasing digital... [...]