Loop marketing focuses on creating continuous feedback cycles where customer data, engagement insights, and performance metrics are fed back into campaigns for constant optimization. Instead of one-time campaigns, it builds a self-improving system that refines targeting, messaging, and conversions over time.HubSpot has published a new guide, ‘Best loop marketing tactics for the era of AI-powered marketing.Erica Santiago says, “Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics... [...]

Search Engine Journal contributor Navah Hopkins has published an article answering the question, ‘What Is The PPC Manager’s Role In The AI Era?’.She says, “Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull.At this point, the answer has become clearer. PPC did not lose its human role. It shed the parts of the job that never required human judgment in... [...]

Digital marketing in 2026 will be driven by AI-first strategies, predictive analytics, and hyper-personalized experiences across search, social, and immersive platforms. Brands will focus on trust, community, and intent-based engagement while optimizing for humans, algorithms, and answer engines alike.Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring digital marketing trends for 2026.She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.To keep up, marketers need to know the digital... [...]

MOZ has published a new guide, ‘How to Make Every Click Count with Search Experience Optimization’.Celeste Gonzalez says, “SEO feels broken right now. Zero-click searches are exploding. GEO is reshaping search. Clicks are declining across the board.Here’s the truth: we can’t control the SERP chaos, but we can control what happens after someone clicks.That’s where Search Experience Optimization (SXO) comes in. Stop obsessing over traffic you’re losing and start maximizing the traffic you’re getting. Because the real question... [...]

SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) work together to improve visibility across traditional search engines, AI-generated responses, and direct answer platforms. In 2026, brands optimize not just for rankings, but for being cited, summarized, and trusted by AI-driven search experiences.Search Engine Journal contributor Roger Montti has published an article explaining SEO, GEO and AEO.He says, “The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag... [...]

International SEO in 2026 emphasizes culturally relevant content, multilingual optimization, and localized technical strategies to rank across global markets. It integrates AI-driven insights and regional search behavior to enhance visibility and engagement across diverse languages and platforms.Search Engine Land contributor Motoko Hunt has published an article on international SEO in 2026.She says, “The following fundamentals continue to shape international SEO outcomes in 2026.Market-scoped URLs with real differences still winOne of the clearest dividing lines in 2026... [...]

AI Cash Clone, a new product by Philip Johansen, just went live yesterday.This is the system that people have been using to make $6K-$9K per month with Instagram.No face. No followers. No content creation.Just AI personas and copy-paste captions.Janet (62 years old) made $4,847 in her first 21 days using AI Cash Clone. (Your results may be different.)Robert (construction worker) made $5,209 in 5 weeks.Already hundreds of people have invested in this new tool.They’re setting up their AI personas right now.While you’re reading this email, they’re getting ahead.Here’s... [...]

Ahrefs contributor Louise Linehan has published an article featuring Ahrefs’ five blog posts from the year 2025.She says, “We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026.And, naturally, we wanted to remind you of some of our best blogs 😉Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025.We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda as usual—check it out for more content ideas!Our top... [...]

AI for SEO leverages machine learning and natural language processing to optimize content, keywords, and technical performance based on user intent and search behavior. It enables smarter decision-making through predictive analytics, automation, and real-time optimization for higher search visibility.Semrush contributor Cecilia Meis has published an article featuring 10 ways to use AI for SEO.She says, “AI transforms SEO workflows across four main categories:Automation of repetitive tasks: AI handles time-consuming activities like keyword research, meta tag generation, and... [...]

Semrush has published a new guide, ‘Google My Business: A Guide to Google Business Profile’.Alex Lindley says, “Google Business Profile—formerly known as Google My Business—allows business owners to reach likely customers through Google Search and Google Maps.Maintaining a Business Profile can increase your visibility on Google, enhance your credibility through reviews, and let you control your business information.This article will cover why it’s important to have a Google Business Profile, how to set up your profile, and how you can optimize your profile.... [...]