Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.Campaign Monitor has published ‘The Ultimate Email Best Practices Guide’.The Campaign Monitor team says, “Great email marketing doesn’t happen by accident. It’s built with intention and fueled by strategy. The Ultimate Email Best Practices Guide cuts through... [...]

HubSpot has published an article answering the question, ‘What is Answer Engine Optimization (AEO) and how does it change SEO?’.The HubSpot team says, “If AEO isn’t replacing SEO, what does it actually add to your workflow? Let me break down the practical differences.Entity Clarity Matters More Than EverWith traditional SEO, you optimize for keywords. With AEO, you’re also optimizing for entities, such as the people, places, things, and concepts that AI systems need to understand.This means being crystal clear about who you are, what you do,... [...]

Customer service tracking software helps businesses monitor, manage, and resolve customer interactions efficiently across multiple channels. It improves response time, accountability, and customer satisfaction through centralized data and performance insights.HubSpot contributor Osama Zahid has published an article featuring customer service tracking software for 2026.He says, “All good issue tracking software support omnichannel communication. Customers can reach out through email, chat, social media, or phone. Efficient customer tracking involves recording all conversations... [...]

Multi-channel content distribution ensures your message reaches the right audience across platforms like websites, email, social media, search, and marketplaces. It boosts visibility, engagement, and consistency while meeting users where they prefer to consume content.HubSpot has published a new guide, ‘Multi-channel content distribution: How to scale content reach in the era of Loop Marketing’.She says, “Multi-channel distribution prioritizes reach and channel-specific optimization, adapting content formats, lengths, and styles to match each platform’s requirements.How... [...]

Forrester Analyst Kelsey Chickering has published an article featuring four takeaways on the state of social suites.She says, “Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as:Platforms that combine multiple social tech capabilities, such as social content planning... [...]

Link building in the AI search era focuses on earning high-quality, contextually relevant links that signal credibility and authority to AI-driven algorithms. It emphasizes digital PR, expert mentions, and trustworthy citations over volume-based backlink strategies.Search Engine Journal has published ‘2026 Guide To Hiring A Link Building Agency In The AI Search Era’.Jeremy Moser says, “Traditional link-building isn’t dead. But the old methods are broken.For years, SEO agencies focused only on domain authority (DA) or domain rating (DR).They built backlinks... [...]

AI-driven search visibility ensures content is optimized for how AI-powered search engines interpret intent, context, and relevance. It helps brands stay discoverable across search, answer engines, and conversational interfaces by aligning content with machine understanding and user needs.Search Engine Land has published a new guide, ‘A 90-day SEO playbook for AI-driven search visibility’.Casey Nifong says, “Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.SEO now sits... [...]

A digital detox is essential to reduce stress, improve mental well-being, and restore focus in an always-connected world. Stepping away from screens helps people reconnect with real-life experiences, boost productivity, and maintain a healthier work–life balance.Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on doing a digital detox at work.He says, “Taking a digital detox can help you feel less overwhelmed during your workday and in your free time. Putting the right boundaries and practices in place can:Improve your... [...]

Search Engine Land contributor Rémi Kerhoas has published an article highlighting three PPC myths you can’t afford to carry into 2026.He says, “AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not.As 2026 begins, carrying those beliefs forward guarantees... [...]

Customer Journey Management focuses on mapping, monitoring, and optimizing every touchpoint a customer has with a brand across channels. It helps businesses deliver consistent, personalized experiences that improve satisfaction, retention, and conversions.Forrester’s Joana de Quintanilha has published an article on customer journey management in 2026.She says, “CX leaders face a familiar challenge: Despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Forrester’s Buyer’s Guide: Customer Journey Management... [...]