Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.How Is Website Authority Score Calculated?Semrush’’s Authority... [...]

Entity Linking connects mentions of people, places, brands, or concepts in content to their correct, authoritative entities in a knowledge base. It improves search understanding, SEO, and AI visibility by reducing ambiguity and strengthening contextual relevance.Search Engine Journal has published a new case study, ‘How Entity Linking Can Support Local Search Success’.Martha van Berkel says, “Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic... [...]

Search Engine Land contributor Andrew Holland has published an article highlighting why copywriting is the new superpower in 2026.He says, “AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.For the last few years, copywriting has been quietly written off.Not with outrage. Not with ceremony.Just sidelined. Replaced. Automated.Words – the core material of SEO, landing pages, ads, and persuasion – were demoted during the traffic rush and later the AI gold rush.Blog posts... [...]

Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.Campaign Monitor has published ‘The Ultimate Email Best Practices Guide’.The Campaign Monitor team says, “Great email marketing doesn’t happen by accident. It’s built with intention and fueled by strategy. The Ultimate Email Best Practices Guide cuts through... [...]

HubSpot has published an article answering the question, ‘What is Answer Engine Optimization (AEO) and how does it change SEO?’.The HubSpot team says, “If AEO isn’t replacing SEO, what does it actually add to your workflow? Let me break down the practical differences.Entity Clarity Matters More Than EverWith traditional SEO, you optimize for keywords. With AEO, you’re also optimizing for entities, such as the people, places, things, and concepts that AI systems need to understand.This means being crystal clear about who you are, what you do,... [...]

Customer service tracking software helps businesses monitor, manage, and resolve customer interactions efficiently across multiple channels. It improves response time, accountability, and customer satisfaction through centralized data and performance insights.HubSpot contributor Osama Zahid has published an article featuring customer service tracking software for 2026.He says, “All good issue tracking software support omnichannel communication. Customers can reach out through email, chat, social media, or phone. Efficient customer tracking involves recording all conversations... [...]

Multi-channel content distribution ensures your message reaches the right audience across platforms like websites, email, social media, search, and marketplaces. It boosts visibility, engagement, and consistency while meeting users where they prefer to consume content.HubSpot has published a new guide, ‘Multi-channel content distribution: How to scale content reach in the era of Loop Marketing’.She says, “Multi-channel distribution prioritizes reach and channel-specific optimization, adapting content formats, lengths, and styles to match each platform’s requirements.How... [...]

Forrester Analyst Kelsey Chickering has published an article featuring four takeaways on the state of social suites.She says, “Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as:Platforms that combine multiple social tech capabilities, such as social content planning... [...]

Link building in the AI search era focuses on earning high-quality, contextually relevant links that signal credibility and authority to AI-driven algorithms. It emphasizes digital PR, expert mentions, and trustworthy citations over volume-based backlink strategies.Search Engine Journal has published ‘2026 Guide To Hiring A Link Building Agency In The AI Search Era’.Jeremy Moser says, “Traditional link-building isn’t dead. But the old methods are broken.For years, SEO agencies focused only on domain authority (DA) or domain rating (DR).They built backlinks... [...]

AI-driven search visibility ensures content is optimized for how AI-powered search engines interpret intent, context, and relevance. It helps brands stay discoverable across search, answer engines, and conversational interfaces by aligning content with machine understanding and user needs.Search Engine Land has published a new guide, ‘A 90-day SEO playbook for AI-driven search visibility’.Casey Nifong says, “Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.SEO now sits... [...]