Search Engine Land contributor Claire Brain has published an article featuring strategies to to use AI to diagnose and improve search intent alignment.She says, “AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank.While there are many possible explanations, one common issue is a misalignment with search intent, and it’s often harder to spot than it sounds.When... [...]

Digital Marketing Depot has published a new infographic, ‘Beyond Traditional Search: Exploring Alternative Platforms’.The DMD says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve their ad strategies—because if your ads aren’t showing up where users are searching now, you’re missing high-intent moments that drive real results.Meet Your Audience Where They AreExplore how forward-thinking advertisers... [...]

The future of AI search lies in conversational, context-aware experiences that deliver precise, personalized answers rather than simple links. As generative models and multimodal search evolve, AI search will reshape how users discover, evaluate, and trust information across digital platforms.Search Engine Journal has made available a replay of its webinar, ‘Benchmarking The Future Of AI Search: 2026 Insights On AEO & AI Overviews’.Heather Campbell says, “You’ll walk away with clear, data-backed insights to measure how your brand stacks up, using benchmarks... [...]

Using ChatGPT for SEO helps streamline keyword research, content optimization, and search intent analysis at scale. It enables faster creation of high-quality, search-aligned content while supporting data-driven SEO strategies.Search Engine Land has published a new video, ‘ChatGPT for SEO: 10 Proven Strategies to Boost Rankings & Save Time’.It covers the following:Build smarter content strategies with content gap analysis & keyword clusteringAutomate technical SEO tasks like schema, meta descriptions, and auditsUse ChatGPT for competitor analysis, outreach,... [...]

Learning about marketing and advertising trends is essential to stay competitive in a rapidly evolving digital landscape. It helps businesses adapt strategies, leverage new technologies, and connect more effectively with changing consumer behavior.Search Engine Journal has published a new guide, ‘Marketing & Advertising Trends in 2026’.The SEJ team says, ”Need a data‑driven framework to rebalance your marketing channel mix and adapt to AI‑driven search?👈 This 2026 trends guide, filled with expert insights & data‑driven findings, can help!You’ll... [...]

What do Joe Rogan, John Deere, and YouTube have in common? They are all favorites in the Manosphere, an informal cluster of mental constructs, attitudes, artifacts, and activities specifically targeted to appeal to men. And it includes those men (many of them young) whose lives are strongly influenced by these things.Marketers whose products are specifically targeted toward men, such as shaving cream and beard-grooming equipment, need to understand the Manosphere so that its cultural expectations are reflected in product design, advertising, and delivery.Two marketing agencies, Precision... [...]

AI-powered agents help marketing teams automate research, content creation, campaign optimization, and customer interactions, enabling faster and more data-driven decisions. By acting as always-on assistants, these agents improve efficiency, personalization, and scalability across marketing workflows.MarTech has published a new video, ‘What AI and agents mean for marketing teams… now and in the future’.The MarTech team says, “Marketing teams are on the cusp of a major transformation: With new roles like agent designers and AI operations... [...]

AI enables marketers to personalize customer marketing by analyzing user behavior, preferences, and intent to deliver highly relevant content, offers, and recommendations at the right time. This data-driven personalization enhances customer engagement, improves conversion rates, and builds stronger, long-term brand relationships.MarketingProfs has published a new video, ‘How to Use AI to Personalize Customer Marketing at Scale’ featuring Erika Heald.This video covers the following:A framework for documenting brand voice, messaging, and taxonomy... [...]

Consent in AI refers to obtaining clear, informed, and voluntary permission from users before collecting, using, or processing their data through AI systems. It ensures ethical AI practices by respecting user privacy, data rights, and transparency in how AI-driven decisions are made.Digital Marketing Depot has published a new infographic, ‘What’s Changing With Consent in AI’.The DMD says, “As AI reshapes marketing and analytics, consent must evolve from static, one-time permissions to dynamic, ongoing... [...]

B2B content marketing focuses on educating and informing decision-makers through valuable, insight-driven content that addresses complex business challenges. By building authority and trust across longer sales cycles, it supports lead nurturing, relationship building, and informed purchasing decisions.Neil Patel has published a new guide, ‘The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore’.He says, “B2B buyers don’t make quick decisions. They loop in teammates, check with finance, compare options, and delay until they’re confident.... [...]