Search Engine Land contributor Rémi Kerhoas has published an article highlighting three PPC myths you can’t afford to carry into 2026.He says, “AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not.As 2026 begins, carrying those beliefs forward guarantees... [...]

Customer Journey Management focuses on mapping, monitoring, and optimizing every touchpoint a customer has with a brand across channels. It helps businesses deliver consistent, personalized experiences that improve satisfaction, retention, and conversions.Forrester’s Joana de Quintanilha has published an article on customer journey management in 2026.She says, “CX leaders face a familiar challenge: Despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Forrester’s Buyer’s Guide: Customer Journey Management... [...]

Copywriting in the Age of AI is about blending human creativity with intelligent tools to craft faster, data-driven, and highly personalized messages. While AI enhances efficiency and insight, human empathy, brand voice, and ethical judgment remain essential to create authentic and persuasive content.The latest Ahrefs Podcast episode is titled ‘Top Copywriter: AI Will Replace Us All’ featuring Neville Medhora.Here’s what you’ll learn in this episode:The 3 levels of copywriting (and who is safe)Why companies... [...]

Digital Marketing Depot has published a new infographic, ‘From Print to Performance: 2025 Consumer Trends in Direct Mail’.The DMD team says, “Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.56% of consumers engage... [...]

AI search visibility focuses on optimizing content to be discovered and cited by AI-powered search engines and answer systems. It requires clear structure, authoritative content, and semantic relevance to improve brand presence in AI-generated results.HubSpot has published ‘AI search visibility: The playbook for marketers’.Alex Sventeckis says, “AI search visibility differs from organic search because it measures how frequently and how favorably a brand is referenced within AI-generated answers, not how high its web pages appear in search results. Organic search rewards... [...]

In 2026, paid media marketing continues to evolve with AI-driven targeting and personalized ad experiences that boost ROI and audience engagement. Marketers increasingly leverage cross-platform campaigns and automation to optimize spend and reach the right customers at the right moment.Search Engine Journal contributor Brooke Osmundson has published an article suggesting eight changes marketers should make to paid media marketing in 2026.She says, “Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy.Google rolled out more AI-assisted... [...]

WordPress has grown rapidly to power a significant share of the web due to its flexibility, open-source ecosystem, and vast plugin support. Its ease of use and scalability make it a preferred platform for blogs, businesses, and enterprise websites alike.Search Engine Journal has published a new guide, ’19 WordPress Alternatives: From Simple Builders To Enterprise CMS’. Matt. G. Southern says, “WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent.WordPress isn’t the... [...]

MarTech is hosting The MarTech Conference on March 4, 2026.The March event will follow a similar format to the September and November 2025 events, which the community voted the highest-rated virtual MarTech events of the series.The program kicks off at 11 a.m. ET on March 4th, and features six live panel discussions with Q&A. Panel topics include:Developing a strategy to end data silos.Identity in a cookieless, compliant world.What happens after your funnel collapses.Building context-aware virtual experiences.Re-thinking marketing workflows.Online visibility... [...]

Answer Engine Optimization (AEO) tools are needed to help content appear in AI-generated answers, featured snippets, and voice search results. They enable brands to structure, monitor, and optimize content for direct answers, improving visibility beyond traditional search rankings.HubSpot has published a new guide, ‘8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know’.Justina Thompson says, “Unlike traditional SEO platforms that measure search engine rankings and keyword positions, AEO tools monitor how AI models such... [...]

SparkToro has published an article by Rand Fishkin featuring five trends that will dominate marketing in 2026.He says, “I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale to back up their prognostications, and, worst of all, fail to grade their previous predictions (how the #$%@ else do you know if you can trust their current ones?!). And yes, I’m looking at you, Gartner, Forrester, Inc, and Forbes. None of those publications grade past predictions, yet they somehow receive fawning,... [...]