‘Is your content marketing a bit soft?’ – Wordtracker Blog
The latest Wordtracker blog post is titled “Is your content marketing a bit soft?”.Nick Usborne says, “My thesis for this article is that companies online are using content marketing in a very soft and inefficient way. New content is being uploaded every day in astonishing volumes, but to what purpose?Do we publish content simply to be noticed, or to drive towards a specific outcome?”.Is your content marketing a bit soft? Wordtracker Blog [...]



